Principal Designer & Owner - Sarah Carroll Design, LLC - Taunton, MA
(2021-01)
- Manage, design, and create marketing style guides, mock-ups, publications, website design, event collateral, and social media kits independently for nonprofit organizations, corporations, B2Bs, and clubs
- Proficient understanding, accountability, and practice of color theory, typography, and photo editing
- Strong visual, strategic design eye for problem solving, composition, ideation, and image manipulation for high quality, content storytelling with passion
Senior Graphic Designer - Renaissance Learning - Wisconsin Rapids, WI
(2024-02 - 2025-10)
- Led branding and visual storytelling across product deliverables, marketing campaigns, and company-wide events, ensuring cohesive brand identity.
- Directed design for the National Sales Meeting, producing event branding, app assets, print collateral, and large-format graphics that elevated the attendee experience.
- Partnered closely with marketing teams to elevate visuals for high-impact campaigns, driving increased engagement and consistency across digital and print.
- Developed creative concepts and translated complex ideas into compelling visuals for executive presentations, product launches, and client pitches.
- Oversaw production timelines and vendor relationships to ensure on-brand, high-quality execution across print, digital, and environmental graphics.
- Championed brand guidelines and creative standards, mentoring junior designers and cross-functional teams to maintain visual consistency.
- Enhanced user experience through thoughtful design, optimizing app graphics, web assets, and digital content for accessibility and engagement.
Creative Director & Lead Designer - Molecular Bliss - Taunton, MA/San Diego, CA
(2013-06 - 2025-10)
- Coordinated vision of design standards for jewelry company, including print, web, style and branding guidelines, proposals, catalogs, brochures, packaging, animations, logos, and digital media campaigns
- Oversaw interaction and art direction with executives, advertising, fundraising, and marketing teams
- Met tight deadlines and managed packaging templates for products while coordinating print production with manufacturing suppliers for continuous improvement and consistency in jewelry packaging design
Senior Designer, Creative Services - Pearson - Boston, MA
(2017-07 - 2021-01)
Higher Ed Division
- Provided digital design solutions for marketing print graphics, animation, UI / UX, infographics, email campaigns, social media, and web pages for over $2 Billion in Higher Education curricula sales
- Conceived, designed, and articulated deadline-driven concepts for Pearson's national teacher conventions, campaigns, trade shows, and local exhibit events
- Received and enthusiastically addressed constructive feedback from project stakeholders and executive team while maintaining creative design integrity and quality control innovation
Senior Designer, Learning Services - Pearson - Boston, MA
(2006-06 - 2017-07)
K–12 Education
- Designed and developed marketing promotional deliverables for Pearson's K-12, the world's largest educational publisher, with sales goals of over $800 million
- Collaborated with marketing, editorial, and packaging managers, plus proofreaders, designers, and printers in fast-paced environment—from design concepts to on-time final print award-winning deliverables
- Inspired, art directed and mentored new designers in adapting to department best practices, communications, design trends, teamwork, recruiting culture, and organizational skills while demonstrating leadership
- Organized the department digital content system for budget estimates and savings
