Sarah Howington

Purpose-driven marketing and brand leader with 15+ years of experience in brand building, fundraising, and strategic communications.

Currently

Founder & CEO of Cure Couture LLC, a fashion brand empowering cancer patients and caregivers. Authorized to work in the U.S. for any employer. Willing to relocate to Destin FL, Santa Rosa Beach FL, or Dallas TX.

Founder & CEO - Cure Couture LLC - Alpharetta, GA

(2025-01)

Launched a purpose-driven fashion brand empowering cancer patients & caregivers through functional, stylish, U.S.-made apparel.

• Created infusion-ready and caregiver-friendly designs featured in regional awareness campaigns.
• Built partnerships with manufacturers, nonprofits, and hospitals to pilot adaptive fashion lines.
• Directed all brand, marketing, and PR efforts—growing early-stage awareness by 300%.
• Developed mission, identity, and tagline: 'Fashion That Fights Back.'

Marketing & Fundraising Coordinator - Dixon Golf

(2020-01 - 2023-12)

• Led national fundraising initiatives generating $1.2M+ for charities.
• Managed partnerships and produced digital campaigns that increased event participation by 40%.
• Collaborated with corporate sponsors to drive ROI and expand market presence.

Brand Manager - Bella Vista Resort & Aji Tapas Bar

(2019-01 - 2020-12)

Directed brand and marketing efforts across digital, social, and experiential channels.

• Developed promotional calendar increasing bookings by 25% and elevating TripAdvisor rankings.
• Executed influencer and event marketing strategies to boost guest engagement.

Implementation Analyst - NCR Hospitality

(2015-01 - 2016-12)

Managed rollout of ALOHA POS systems for global franchise brands.

• Streamlined onboarding processes, cutting downtime by 18%.
• Trained client teams to improve technical support efficiency and satisfaction.

Brand Ambassador - J. Williams Agency

(2010-01 - 2016-12)

• Represented major brands at trade shows and events, strengthening brand perception.
• Delivered on-brand experiences that consistently exceeded engagement KPIs.

Marketing & Promotions Rep - United Distributors Inc.

(2009-01 - 2011-12)

• Planned and executed 150+ consumer promotions for beverage clients.
• Created in-store campaigns boosting sales velocity by 20%.

B.S. - Psychology - University of North Georgia

College Preparatory Diploma - Chattahoochee High School