Associate Brand Manager, Marketing (Contract) at MGA Entertainment (2024-07 – 2024-11)
Facilitated launch of three brands through strategic planning and marketing activation.
- Analyzed market opportunities, product wave planning, price points, POS, forecasts, and competitive NPD data.
- Developed and maintained sales materials including price lists, wave plans, and campaign decks.
- Managed international market product inquiries and collateral approvals with International Marketing coordinator.
- Delivered comprehensive assets for e-commerce, catalogs, retailer ads, and concept mock-ups.
- Gained expertise in category dominance within retail and e-commerce advertising activations.
- Coordinated with cross-functional teams to execute marketing strategies for seamless product launches.
- Explored AI-driven insights for retail strategy using predictive analytics and customer segmentation tools from current coursework
Global Brand Associate at Jazwares, LLC (2022-11 – 2024-07)
Collaborated cross-functionally with product development, packaging, design, brand management, and other internal teams to manage product submissions and approvals across a diverse portfolio of entertainment licensors
- Oversaw licensor approval systems for 6+ high-profile brands, including Crunchyroll, Avatar, AEW, Halo, Nerf, and Micro Machines
- Maintained day-to-day information accuracy between Jazwares' action/collectibles team and licensors to ensure seamless communication and alignment
- Navigated shifting priorities with agility to keep projects on track and deliverables on deadline
- Conducted competitive analysis to inform and enhance the boys' action/collectibles and plush product lines
- Participated in Slots & Rats meetings to align product launches with retail seasonal timing and visualize in-store lineups
- Partnered with the marketing team on social media calendars, release timing, and creative direction for photography
Licensing and Creative Associate at Thirty Single (2020-09 – 2022-11)
Oversaw all brand licensing operations, including product approvals and royalty reports for over 25 licenses.
- Designed graphic apparel according to style guides and trend boards from licensors and major retailers.
- Maintained daily communication with domestic and overseas factories to meet sample requirements and deadlines.
- Recruited over 20 graphic anime artists via Instagram for private label line expansion.
- Managed direct-to-consumer e-commerce platform on Shopify, integrating social media channels.
- Participated in research and development initiatives for new product offerings.
Freelance Social Media Coordinator at SMWcreative (2018-10 – 2019-10)
- Redesigned all packaging to be more contemporary
- Managed all social media outlets
- Updated the website using Shopify and SEO to grow the customer base
Sales and Marketing Associate at COIN 1804 (2018-05 – 2019-10)
- Managed all boutique sales by coordinating samples with reps, attending tradeshows, entering and processing new orders
- Facilitated in the product development process by creating fabric PO's, putting together inspiration boards, and ensuring deadlines were met
- Generated sales and trend reports for style development
- Created linesheets, look books, and promotions for each season including Women's, Men's, & Unisex products
- Coordinated e-commerce and lifestyle photoshoots by scouting models and locations to planning out each look
Design Product Development Assistant (Special Project) at Genetic Denim (2015-09 – 2016-05)
- Initiated the development of new fabrics by issuing purchase orders, negotiating prices, and ensuring the content, width, and weight of the fabrics complied with production standards
- Researched and developed trends boards for each season
- Worked cross functionally to manage incoming and outgoing samples for the digital and marketing teams each season
- Generated a WIP to ensure trims, fabrics, washes, and finishes were completed on time
- Created line sheets for each season, detailing the prices, wash colors and codes, and delivery dates for each style
Operations Associate at YOON (2013-08 – 2015-08)
- Generated mass marketing strategies with contracted PR company to actualize brand awareness
- Created and maintained all social media pages including Twitter, Facebook, Instagram, and Pinterest
- Served as a Liaison between sales representatives and showrooms nationwide by attending various tradeshows
- Managed all sales orders by creating invoices and ensure items are shipped and returned correctly each quarter
- Assisted with redesign of the website by brainstorming creative interfaces, edit formatting and managing e-commerce orders
- Improved efficiency of sales on Amazon by photographing products and uploading inventory while adhering to Amazon's regulations
- Facilitated in product development of Private Label Cashmere accessories and sweaters
Product Development Assistant at The Licensing Company (2011-10 – 2013-08)
- Coordinated all product development projects for Jeep & Chrysler brands, including management of digital approval system
- Researched competitive market trends in fashion and consumer products for use by all global offices
- Supported sales and retail teams in development of all sales decks and master documents
- Distributed and edited the Jeep brand assets to both new and existing licensees
- Managed product samples archive for all Jeep products globally
- Corresponded on a routine basis with over seas offices, as well as, over 150 Jeep and Chrysler licensees
