Sarid Sahara

Strategic revenue and marketing executive with 20+ years driving commercial growth, brand positioning, and cross-functional sales alignment across premium food, hospitality, and sustainability-driven industries. Experienced collaborating with hotel groups, executive chefs, culinary teams, and event stakeholders to develop integrated strategies that elevate guest experience, strengthen premium positioning, and increase revenue performance. Recognized for hands-on leadership, executive-level collaboration, and aligning marketing initiatives with operational capacity and financial objectives.

Deeply committed to community engagement and practicing aloha through authentic brand stewardship in Hawai'i.

Director of Marketing - Blue Ocean Mariculture

(2022-01 - 2026-12)

• Led integrated sales and marketing strategy supporting hospitality, foodservice, and retail channels, aligning demand generation with revenue forecasts and operational capacity.
• Directed go-to-market execution for three product launches generating $2M incremental revenue.
• Managed $1.5M annual marketing budget with accountability for ROI and profitability.
• Executed on-property activations with elite hotel partners, including culinary showcases and guided tours for hospitality stakeholders and VIP guests.
• Delivered F&B and front-of-house training programs for hotel teams to enhance premium positioning and guest-facing storytelling.
• Partnered with executive leadership to strengthen brand governance and premium pricing architecture.

Vice Chair, Sea Pact - Blue Ocean Mariculture

(2024-01 - 2025-12)

Executive Marketing Director - Hatch

(2021-01 - 2022-12)

• Led global marketing strategy and execution for sustainable food system incubator programs across multiple international markets.
• Directed end-to-end planning and execution of multi-week global accelerator programs, including event logistics, website management, content creation, invitation platforms, scheduling, and stakeholder coordination.
• Managed three-week immersive incubator cohorts, ensuring seamless participant experience from recruitment through program completion.
• Designed and facilitated training sessions for founders and candidates, strengthening strategic positioning, investor readiness, and market adoption.
• Coordinated executive mentorship programs, aligning founders with global industry leaders to enhance innovation outcomes and commercial success.
• Drove 20% sales growth in priority markets through strategic brand alignment and program visibility initiatives.
• Influenced cross-functional global teams without direct authority to deliver measurable commercial impact.

Director of Marketing - Active Wellness

(2018-01 - 2020-12)

• Led revenue-focused marketing strategy for wellness services operating in partnership with resort and hospitality venues, increasing monthly revenue by 15%.
• Collaborated with hotel and spa leadership to position massage therapy and therapeutic wellness services as premium guest experience enhancements.
• Supported integration of wellness offerings within hospitality environments, aligning programming with occupancy trends, seasonal demand, and guest demographics.
• Managed and coordinated a network of 10+ licensed wellness practitioners, ensuring service quality, scheduling optimization, and elevated client experience standards.
• Directed marketing and execution of on-site wellness activations and special events hosted at resort and hospitality properties.
• Developed retention and referral strategies to increase repeat bookings and lifetime guest value.
• Leveraged digital campaigns, email marketing, and local partnerships to optimize booking volume and practitioner utilization.

Marketing Executive - Continu IT / Security SECaaS

(2015-01 - 2018-12)

• Led B2B marketing and business development initiatives supporting regional infrastructure expansion, contributing to 21% quarterly sales growth.
• Partnered with local business leaders, hospitality groups, and hotel operators to drive adoption of newly installed citywide fiber infrastructure.
• Collaborated with regional tech hub leadership and city officials to position the network as a catalyst for economic development and tourism support.
• Planned and executed high-visibility business engagement events, including venue coordination, Food & Beverage planning, PR strategy, and marketing collateral development.
• Developed strategic outreach campaigns to attract local enterprises—including hotels and hospitality businesses—resulting in 50% growth in qualified leads.
• Acted as liaison between municipal stakeholders, commercial clients, and internal leadership to ensure seamless integration and long-term partnership alignment.

Founder & CEO - Wee Can Too Art Supply

(2009-01 - 2015-12)

• Founded and scaled an international consumer brand, generating $1.2M in annual revenue by year five.
• Partnered with major hospitality brands, including cruise lines and resort operators, to design guest-facing activities and experiential programs using proprietary products.
• Invented and created all co-branded materials, ensuring alignment with partner brand standards and premium guest experience.
• Managed full product lifecycle, including design, marketing, distribution, and international vendor partnerships.
• Executed high-visibility activations and on-site events that engaged guests, strengthened partner relationships, and drove incremental revenue.
• Recognized with multiple awards for innovation, sustainability, and creativity in experiential product design.

Certification - Marketing Strategy - E-Cornell University (2024-01 - 2024-12)

Psychology - University of Oregon