Sawyer Adams
Social Media Marketing Director
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About
Outdoor Industry Video Producer and Marketing Director with 10+ years of experience leading high-impact visual storytelling and performance-driven marketing strategy. Proven success producing broadcast-quality content for national fishing and motorsports audiences while overseeing multi-location dealership marketing operations. FAA Part 107 licensed drone operator specializing in cinematic storytelling, live production, sponsorship activation, and measurable digital growth.
Experience
Marketing Director | United Motorsports – Richmond, KY (2024–Present)
- Lead marketing strategy across four dealership locations, aligning campaigns with revenue objectives.
- Oversee website optimization, SEO strategy, inventory marketing, and promotional campaigns.
- Direct all in-house visual production including branded video campaigns, photography,
and graphics.
- Implement short-form video strategy driving increased digital engagement and showroom traffic.
- Plan and execute large-scale community events and promotional activations.
- Collaborate directly with executive leadership to align marketing performance with sales targets.
Marketing & Media Director | National Team Bass Association – Remote Contract
(2024–Present)
- Manage national marketing strategy across digital platforms to elevate tournament visibility.
- Oversee website redesign, user experience, and sponsor brand integration.
- Coordinate sponsor partnerships and promotional activations.
- Produce promotional media content supporting tournament growth and member engagement.
Media Specialist / Field Videographer | Elite Fishing Events (B.A.S.S.) –
Nationwide Remote Contract (2016–Present)
- Produce tournament and branded content for elite competitive anglers.
- Capture broadcast-quality footage used across sponsor campaigns and digital platforms.
- Operate advanced editing workflows to deliver high-impact storytelling.
- Travel nationally to support live event coverage and on-site production.ADDITIONAL PROFESSIONAL EXPERIENCE
Social & Digital Media Manager | Southern Ohio Multimedia Remote Contract
(2025–Present)
- Produce multi-camera live performance content and real-time streaming productions.
- Develop and execute digital campaigns increasing audience reach and engagement.
- Design and maintain high-performing event and company websites.
Media & Marketing Director | Wildcat RV & Marine – Corbin, KY (2022–2023)
- Directed digital marketing strategy and visual production efforts.
- Managed SEO initiatives and website optimization to increase online visibility.
- Produced branded campaigns and coordinated promotional events.
Sales & Marketing Manager | Impact Battery – Richmond, KY (2021–2022)
- Managed Amazon sales channel including FBA operations and listing optimization.
- Led content creation for product promotions and e-commerce marketing.
- Oversaw logistics coordination and warehouse operations.
Education
Associate Degree – Video Production Technology | Pellissippi State Community College
