Serena Chon

I am currently a senior at New York University Gallatin School of Individualized Study,

majoring in fashion and business, and I am looking for a full-time position in the fashion industry.

INTERNSHIP EXPERIENCE

BlackEye Cosmetics 10/2017 – Present

Founder Bethesda, MD

Lead a team of 5 product design experts to draft, produce, and test eye-shadow palettes to satisfaction above industry standard

Conduct in-depth market research and analyze current trends of eye makeup products

Evaluate and choose the right channels to do e-marketing targeted on young, female and high-class customers

Recommend improvements in products, packaging, shipping, service or billing methods and procedures to prevent future problems

Oversee mission and design for the website implementation to streamline the digital shopping experience

Measure and analyze the impact of social media initiatives on various indicators, including channel growth, impressions, engagements,

traffic, and conversions

Promote finalized products via social media to expand brand and audience, generating $120,000 revenue in total

Independent Consultant 08/2018 – 06/2019

Designer and Model Bethesda, MD

Sketched product mock-ups in loungewear for Ideal Life Clothing

Photographed and modeled for clothing for ILC alongside TteJewelry

Ideated and implemented marketing campaigns on different social media channels including Instagram, Youtube and TikTok

Kokie Cosmetics 04/2017 – 04/2018, 06/2022- 08/2022

Beauty Trade Show Sales Assistant / Marketing Intern Beltsville, MD

Displayed latest Kokie products to consumers at national trade shows and created net revenue of $13,000 from sales

Maintained existing accounts through improved development of customer relationships, meeting and exceeding customer’s expectation

Analyzed the ROI of collaborated KOLs and performed research on potential brand ambassadors and affiliate partners

Completed management of trade shows and exhibition projects to include planning, coordination, development of specific sales and marketing materials

Marketed products through social media platforms, created social media campaigns and presentations

Museum of Art MSU 06/2017 – 08/2017

Modern Art Intern Baltimore, MD

Digitized and photoshopped works of art in collection for online access

Published an article for exhibition catalog focusing on Realism in Art

Assisted visitors, effectively communicated information about the collection, facility, mission, site and history

SKILLS & INTERESTS

Proficient in Adobe Photoshop, Adobe Illustrator, Microsoft Suite (PowerPoint, Excel and Word), Google Suite

Modern/Hip Hop/Jazz Contemporary Dance, Tennis, Golf, Piano, Violin

New York University 08/2019 – Present

Bachelor of Arts in Global Fashion and Business New York, NY

Coursework: Intro to Marketing, Media and Fashion, Luxury Marketing, Entertainment and Media Industry, Entrepreneurship,

Financial Accounting

Cumulative GPA: 3.7/4.0