Seth Alcozer

Legal marketing and operations executive with 15+ years across law firms, from paralegal work to C-suite leadership. Drives performance marketing, lead generation, intake, and measurable case acquisition through data-led strategy and CRM expertise.

Founder & CEO — Fractional CMO and Digital Agency - Legal Logistics Consulting - Austin, Texas

(2024-10)

• Founded a fractional CMO consultancy and full-service agency serving law firms across eight practice areas
• Manage PPC, Google LSAs, Meta, GMB, and conversion-focused funnels to optimize CPA, conversion rates, and ROI
• Deliver KPI reporting on traffic, lead quality, acquisition costs, and revenue outcomes

VP of Marketing - Zinda Law Group - Austin, Texas

(2024-04 - 2024-10)

• Led SEO/SEM, PPC, LSAs, paid social, and affiliate strategy to improve lead generation and acquisition efficiency
• Optimized paid campaigns and marketing technology for CPA, ROI, cost-per-case, and actionable KPI reporting
• Directed intake operations, team development, and content initiatives including “The Effective Lawyer” podcast

Chief Operations Officer (COO) - Hardie Alcozer Law - Austin, Texas

(2022-03 - 2024-04)

• Grew referral network from approximately 25 to over 200 active referring organizations and professionals
• Built and executed marketing strategy across SEO, PPC, networking, and relationship development
• Managed recruiting and firm operations; created a comprehensive operations manual and monthly partner KPI reports

Carrier Sales Representative, Weekend Manager - Arrive Logistics - Austin, Texas

(2019-06 - 2022-02)

• Built a book of business with 50+ active carriers; averaged 400 loads/month and reached a record 637

Outside Sales Representative - TruGreen - Round Rock, Texas

(2019-01 - 2019-06)

• Exceeded weekly sales goals by at least 20% through prospecting, customer relationship management, and account support

Head of Marketing, Business Development Director, Paralegal - Michalk, Beatty & Alcozer, L.P. - Killeen, Texas

(2009-06 - 2018-12)

• Managed legal advertising and client intake, using channel ROI analysis to guide budgets and strengthen client relationships

Small Business Owner - A&B Services - Belton, Texas

(2014-01 - 2017-08)

• Ran residential contracting business operations, overseeing strategy, customer acquisition, finances, proposals, and project delivery

Bachelor of Business Administration - Finance - Texas A&M University Central Texas (2013-12)

Associates of Applied Science - Temple College (2012-05)