Shamanta Cruz

Administrative and operations professional with over seven years of experience supporting executives, keeping day-to-day operations organized, and building positive customer relationships. Along the way, I've expanded my expertise in digital marketing, Shopify website management, and video content creation, giving me the ability to support both the operational and creative needs of a business.

Customer Support & Marketing Assistant - Natural Pack Inc. - SuperMoss - Santa Barbara, CA

(2023-08 - 2025-12)

• Designed email marketing graphics that maintained brand consistency across promotional campaigns and new product launches
• Connected with artists for brand collaborations, conducted interviews, and wrote articles featured on the company website to expand brand awareness and community
• Supported social media engagement and styled product layouts for digital photography
• Analyzed customer feedback, sales trends, and key metrics to help improve marketing and online customer experience
• Contributed to website improvements by simplifying navigation, improving product listings

Office Dispatch Coordinator - Smittys Towing - Santa Barbara, CA

(2017-01 - 2022-11)

• Supported the accounts receivable department by processing invoices, billing, collections, and data entry
• Coordinated tow truck dispatch operations across multiple locations throughout Santa Barbara County, ensuring timely service, efficient route coordination, and seamless communication between drivers and customers
• Acted as the central point of communication during emergencies, facilitating coordination between technicians, law enforcement, and third parties
• Managed customer service inquiries while processing vehicle release documentation and scheduling tow service requests

Associate of Arts - Communications - Santa Barbara City College (2027-05)