Strategic Advisor, Affiliate Strategy & Growth at MaxBounty (2026-03 – Present)
CEO at Smarter Apps (2024-07 – Present)
- Own the full operating model for a SaaS business portfolio of consumer subscription apps, including planning, budget governance, and headcount decisions, with founder-level accountability.
- Built and launched SmarterChat, an AI-powered meta search application, translating strategic direction into a clear execution plan from concept through launch.
- Applied AI across the product development lifecycle, from content generation and personalization to user flow optimization, accelerating time-to-market and improving engagement metrics.
- Run recurring performance reviews across growth and marketing metrics (MAU, activation, engagement, retention, churn), using data as a decision tool to unblock execution.
- Negotiated and closed monetization and distribution partnerships, growing subscription revenue from $0 to a multi-million dollar annual run rate.
Strategic Advisor, Affiliate Strategy & Growth at Yahoo! Inc. (2025-01 – 2025-12)
- Architect and manage performance marketing affiliate program across six consumer verticals (VPN, identity protection, financial services, and others), optimizing conversion and partner payouts to enhance revenue growth.
- Deploy AI-powered chat interfaces across affiliate lander pages to personalize product recommendations based on dynamic user inputs, improving offer relevance and content-to-commerce conversion across consumer verticals.
- Oversee media buying team executing paid search campaigns, applying audience analytics and A/B testing to enhance affiliate yield and ROAS.
- Negotiate payout structures with affiliate partners and networks, leveraging platform scale to improve margins on high-intent consumer categories.
Co-Founder and Chief Operating Officer at Zebra Surf Digital Marketing (2023-01 – 2024-07)
- Engaged as Strategic Advisor to lead affiliate monetization strategy across Yahoo's lifestyle, technology, finance, and consumer goods verticals, with a dedicated team executing against defined revenue targets.
- Developed content-to-commerce frameworks connecting Yahoo's high-intent editorial audiences with performance-driven affiliate integrations, optimizing placement strategy, attribution, and partner revenue share structures.
- Collaborated cross-functionally with Yahoo's editorial, product, and ad sales organizations to align affiliate programming with audience development and monetization goals.
- Applied audience analytics and vertical-specific content signals to identify and prioritize affiliate revenue opportunities, improving yield and partner performance across targeted consumer categories.
Chief Executive Officer at IAC/Ask Media Group (2020-02 – 2023-01)
- Owned the P&L and operating strategy for IAC's $1B+ portfolio of consumer websites, mobile apps, and browser extensions across search, programmatic, subscription, and affiliate monetization.
- Negotiated and managed $1B+ strategic distribution and monetization relationships with Google, Microsoft, Apple, Amazon, Yahoo, Meta, and Norton/Gen Digital, including a Google partnership representing a $1B+ revenue line.
- Built and ran the executive operating system including an OKR framework, quarterly business reviews, and leadership decision cadences that kept marketing, product, and growth teams aligned and accountable.
- Owned budget governance and resourcing decisions across the organization, using performance data to inform tradeoffs and investment priorities.
- Delivered >100% Y/Y EBITDA growth between 2020 and 2022 by translating strategic AI and marketing investment priorities into structured execution plans.
- Led marketing roadmap and editorial content strategy across 100+ consumer web and app properties, translating strategic priorities into structured, executable plans for a scaling marketing organization.
- Built and led a performance marketing function from the ground up that generated an incremental $400k/day in revenue through strategic partnerships and content marketing initiatives.
- Directed paid search, native, and programmatic investment to >$1M/day globally, using budget variance analysis to inform tradeoffs and improve decisions.
EVP Strategy & Growth at IAC/Ask Media Group (2017-01 – 2020-02)
- Developed product, editorial, audience acquisition, and monetization strategy for owned and operated and partner websites, mobile applications, and browser extensions.
- Negotiated and secured strategic partnerships with Yahoo, TikTok, Google, and Meta, increasing platform revenue run-rate from $0 to over $10M annually.
SVP Strategy & Operations at Paramount Global (2014-06 – 2016-12)
- Helped build and scale CBS's direct-to-consumer streaming business, leading GTM for CBS All Access (now Paramount+) and delivering 500K+ subscribers in its first 12 months.
- Led M&A efforts resulting in the acquisition of Scout.com, a sports content website integrated into the CBS Sports portfolio, expanding Paramount's owned content and audience footprint.
- Served as deal principal on a content distribution and monetization partnerships with Taboola, Yahoo, and Google, owning the relationship end-to-end, including performance management, renewal negotiations, and executive-level relationship health over the life of the agreement.
- Instituted and led quarterly business reviews across Paramount's brand portfolio (CNET, CBS News, CBS Sports) for revenue operations and distribution, building the executive reporting rhythm from scratch.
- Managed M&A integration planning for a $300M acquisition, structuring the post-merger operating plan that improved revenue run rates by 50% within the first six months post-close.
- Directed a 300+ person organization spanning ad sales, marketing, editorial, SEO, and product, with ownership of the operating model, headcount planning, and $600M annual budget.
- Built cross-functional operating standards, staff cadences, and decision structures that improved executive decision velocity across the organization.
Chief Operating Officer at Dotdash Meredith (now People Inc.) (2011-03 – 2014-05)
SVP Marketing at IAC/Ask.com (2009-08 – 2011-03)
- Built the marketing operating function from the ground up for Ask.com, including SEO, editorial, and performance marketing teams, driving execution that generated $100M in incremental annual revenue.
- Led international expansion into Western European and Asian markets, growing non-US audience to over 100M monthly Comscore unique users, coordinating cross-border and cross-functional stakeholders.
- Used consumer research and analytics as a decision tool to inform executive-level marketing and product strategy.
