Shanise Britton

Global organizational champion with 20 years of driving Human Resource and organizational growth strategies for Fortune 500 companies in the pharmaceutical, financial, and biotechnology industries. Skillfully delivers people and revenue scaling strategies while driving full-cycle project management and marketing campaigns to execute business growth objectives

Director Program Management, Evoke | New York, NY Jan 2022 – Mar 2023

Clients: Korsuva & Pfizer

• Drives day-to-day responsibilities for all brands, which includes creating scopes and timelines to guide team members as needed as subject matter expert
• Oversees full cycle project scope, staff plan, budget development, and management as operation lead with account management and finance teams
• Collaborates with senior leadership to identify and solve inefficiencies across brand (i.e., process, resources, and financial management) 
• Leads strategic direction with ability to work independently with expert attention to detail and leadership experience
• Executes strategic direction of back-end business KPIs and case management as part of HR Shared services. Directs Human resources initiatives to provide leadership to team and organization with expert management experience

Clients: Affinity/Apligraf/Novachor/NuShield &PuraPly AM 

• Oversaw QvA reporting and communicate necessary scope changes for client service to execute
• Directed day-to-day responsibilities for all brands, which includes creating scopes, timelines, and being a reliable resource to guide team members as needed 
• Led HR shared service initiatives and performance metrics by executing strategic direction in fast-paced environment
• Orchestrated issue escalation as needed by coaching clients, vendors, and team members to deliver culture of excellent communication and interpersonal skills
• Drove strategic direction of various human resources and related objectives

Clients: DSI – Enhertu/Destiny/Turalio (Breast & Gastric) & Biogen (Aduhelm), Digital Focus Campaigns (Websites, CRM & Banners) 

• Directed line of communication with all outside vendors
• Implemented process when seeing patterns of error 
• Drove communication with senior-level clients regarding scopes, budgets, and timelines
• Oversaw project scope, staff plan, schedule, and budget development and management as operation lead with account management and finance teams
• Launched Enhertu (Breast & Gastric) Campaigns. Managed $3M brands and fostered ongoing mentoring of junior team members 
• Supported human service initiatives as part of strategic direction and HR operations as needed

Clients: Dengue & AZ Lokelma, Fasenra (Global & US Brands) 

• Managed two multimillion-dollar brands Global/US Division as credible and effective leader
• Direct communication with senior-level clients regarding scopes, budgets, and timelines
• Oversaw project scope, staff plan, schedule, and budget development and management as operation lead with account management and finance teams
• Partnered with senior leadership to identify and solve inefficiencies across the agency (i.e., process, resources, and financial management)
• Fostered training and coaching within PM Department as part of human resources initiatives

Client: Bayer 

• Managed 360 Account full cycle campaigns (i.e., TV, Digital, Print, and Video)
• Provided project management oversight (scheduling/forecasting/ communications/ budgeting/weekly status reports) for DTC (Direct to Consumer) and HCP accounts totaling $3.1M
• Identified and implemented new systems/processes/tools to meet deadlines and achieve goals in an agile environment. Provided coaching in support of HR operations as needed
• Performed as only SPM at McCann HealthCare on a 360 Account (both DTC and HCP)
• Won McCann Health New York 2018 1st Values Awards for being “Fearless”

Client: Viberzi 

• Provided project management oversight (scheduling/forecasting/communications/ budgeting/weekly status reports) for a $1.9M account
• Collaborated with Senior Managers to hit key business goals and define project roadmaps
• Doubled the scope of the project for 2017 – created new revenue streams by seeking opportunities through incremental work 

Clients: Luminaid, Cricket Wireless, HSUS, and CT 

• Planned, estimated, scoped, and developed digital, traditional (DRTV/Collateral), and social campaigns with internal stakeholders
• Prepared and recommended strategic plans to client service team and clients
• Managed South By South West event from initiation to completion for Luminaid (invention won on Shark Tank) by handling creative development, outside vendors, social medial initiatives (Twitter), and street teams (3-day turnaround to hand out 1000 lights)
• Developed stronger brand appearance and brand awareness of Luminaid at South by South West. Work required international travel as needed 

Client: Vonage

• Managed project lifecycles from the inception of all integrated brand work/TV/print/digital/ OOH/Radio to execution against approved scopes of work and budgets
• Identified strategies and creative solutions that best met the client’s needs within established constraints
• Developed workflow system to ensure deadlines met
• Rebuilt rapport with internal teams and outside vendors to restore healthy working relationships 

Clients: Merck Pharma (Januvia & Osteoporosis) and Johnson & Johnson (Aveeno, Clean & Clear, Lubriderm, Stayfree & RoC)

• Managed project life execution of multiple fast-moving digital and traditional campaigns • Collaborated extensively with account teams and producers on production issues, scope, and timing
• Spearheaded monthly training sessions for PM staff
• Managed 5 multi-million dollar major brands simultaneously under J&J, which included 360 campaigns (TV, print, video, radio, and digital)

BA in Human Services, Metropolitan College | New York 2011 

Audrey Cohen School of Human Services and Education | New York, NY

Honors: National Deans List