Shanna Wegrocki

Senior Creative Project Manager with 15+ years of experience leading complex B2B, HCP, and DTC initiatives across the pharmaceutical, healthcare, entertainment, and consumer industries. Managed multimillion-dollar marketing campaigns and high-volume project portfolios spanning digital, web, print, and multimedia channels. Directed cross-functional teams, optimized workflows, adapted to shifting priorities, mitigated risk, and delivered projects on time and within budget in fast-paced agency and in-house environments.

Basically, I bring clarity to complexity and get things done.

Senior Creative Project Manager - AbbVie | Pacific Communications, Allergan | Lehman Millet, PRECISION effect - Irvine and Costa Mesa, CA

(2015-01 - 2026-07)

• End-to-end project management | Directed end-to-end project management for concurrent HCP and DTC pharmaceutical marketing campaigns, delivering print, digital, web, and multimedia initiatives on time, within budget, and in compliance with FDA requirements.
• Planning & Execution | Built integrated project plans, timelines, and approval workflows, prioritizing competing initiatives, establishing daily priorities, and coordinating MLR/Veeva submissions to ensure high-quality deliverables and on-time campaign execution.
• Resource management | Managed creative resource allocation to align talent with project priorities, balancing team workloads while supporting efficient campaign execution.
• Cross-functional teams | Coordinated cross-functional teams–including Creative, Production, Account Services, Editorial, Studio, Finance, Strategy, and client stakeholders–through all phases of project execution, including Medical, Legal, Regulatory, Ethics & Compliance (MLR and OEC) review and final approval.
• Workflow optimization | Optimized project workflows to improve visibility, stakeholder alignment, accountability, and operational efficiency across concurrent workstreams while maintaining FDA compliance.
• Stakeholder management | Built trusted partnerships with clients and cross-functional teams, translating business objectives into actionable project plans, while maintaining alignment throughout the project lifecycle.
• Reporting & Communication | Monitored project milestones, led status meetings, and communicated project status, risks, and schedule impacts to keep teams aligned and projects moving forward.
• Problem Solving | Anticipated project risks, resolved workflow blockers, and adjusted priorities to keep complex initiatives on schedule while balancing client expectations and evolving business needs.
• Mentoring & Leadership | Mentored new and junior Project Managers on agency SOPs, project workflows, and client communication strategies, strengthening team consistency and accelerating their readiness to manage independent workstreams.

Project Coordinator / Advertising Traffic Manager - Urban Decay | Ellison / Sizzix | Safeway | Black Island Studio - Orange County and San Francisco, CA

(2007-11 - 2014-12)

• Digital workflow transformation | Implemented a digital project management system and standardized SOPs, converting paper-based PR job requests into a structured workflow that streamlined intake, routing, approvals, and global asset distribution.
• Systems integration | Integrated content and digital asset management systems to automate information collection, improve image reuse, and streamline global asset distribution.
• Standardization | Standardized press release templates, retailer web specifications, and seasonal website refresh schedules, improving deployment of international assets and accelerating reuse of domestic web assets across global markets.
• Project Management | Managed creative production schedules across integrated campaigns spanning catalogs, packaging, retail websites, sales materials, and digital advertising. Assigned resources, balanced workloads, tracked project status, enforced timelines, and ensured on-time delivery of brand-compliant assets.
• Digital asset library creation | Partnered with the Social Media team to build a digital asset library, improving seasonal asset discoverability, increasing asset reuse, and supporting simultaneous worldwide distribution.

Photo Editor / Image Archivist / Digital Asset Manager - Paramount Pictures | Twentieth Century Fox | Warner Bros. - Hollywood, Century City, and Burbank, CA

(1999-01 - 2007-10)

• B2B Website Launch | Planned, developed, populated, and relaunched a B2B website supporting worldwide distribution of film and television assets. Defined file submission standards, implemented user access permissions, verified metadata accuracy, and improved upload efficiency through automated tagging.
• Digital Archive Management | Acquired, edited, organized, and archived digital assets for film and television projects while managing an archive of more than 44,000 titles and overseeing global asset distribution.
• Photo Shoot Coordination | Partnered with co-producing networks to direct annual television photo gallery shoots. Negotiated vendor contracts, hired photographers, and coordinated logistics for special shoots and international productions.
• Rights & Clearance | Reviewed talent contracts to ensure compliance with image rights, usage restrictions, and copyright terms. Coordinated approval workflows with actors and their reps, and internal stakeholders.
• Publicity & Marketing Support | Curated image selections for internal departments and external vendors for marketing, publicity, and promotional campaigns.

Bachelor of Arts - BA - California State University, Long Beach

Certificate - Editing - University of California, Berkeley