Shannon Howell

Graphic Designer & Social Media Strategist with 8+ years of experience creating high-performing visual content and scaling digital brands. Proven success generating millions of views through strategic content creation, video production, and platform-specific campaigns across the music, fitness, hospitality, interior design and fashion sectors. Expert at bridging creative art direction with data-driven audience growth.

SKILLS & COMPETENCIES

Design & Art Direction: Adobe Creative Suite, Branding & Identity, Typography, Print & Layout Design, Logo Design, Pitch Decks

Social Media Strategy: TikTok, Instagram, YouTube, Content Strategy, Audience Growth,Performance Analytics, Reporting

Multimedia Production: Video Editing, Short-Form Video, Photo & Video Production, Procreate,Canva

Project Management Tools: Asana, Notion, Content Calendars, Creative Team Leadership

WORK EXPERIENCE

Social Media Manager & Content Strategist (Independent Contractor) - SPX Gym Design (1/2026-present)

• Doubled total follower count within a 30-day period by executing targeted growth strategies and high-engagement content campaigns

• Led weekly content planning and managed a creative team to streamline production pipelines and guarantee consistent publishing

• Produced and edited high-performing multimedia assets, including short-form videos and graphics, customized to maximize platform reach

• Owned the comprehensive content calendar and analyzed performance metrics to continuously optimize brand visibility and audience engagement

• Sustained an average growth rate of 8% for 6 consecutive months scaling the audience past 7.4K - Lead and manage social media team, defining brand voice and content direction

• Develop and execute multi-platform strategies across TikTok, Instagram, and YouTube - Analyze performance metrics and deliver data-driven insights to improve engagement and growth

• Design and produce engaging visual content including short-form video, paid ads, and branded assets

• Co-hosted and produced 20 podcast episodes, reaching 6,800+ downloads across platforms

• Created viral social media content generating over 200 million views

• Managed full social media strategy, significantly increasing audience growth and engagement

• Secured brand sponsorships through analytics reporting and targeted outreach

• Increased client social media growth by 50% within 6 months through targeted content strategies

• Produced and edited high-performing short-form video content optimized for engagement

• Designed pitch decks and proposals aligned with client business objectives

• Supported PR coordination for Tight End University, managing vendor communications

• Managed multiple creative projects including branding, email marketing, pitch decks, and video content

• Collaborated with cross-functional teams to align design with overall marketing strategy

• Delivered high-quality visual assets under tight deadlines across digital and print platforms

• Supported company growth by securing clients and developing pitch decks and proposals

• Managed end-to-end content creation including video editing, branding, and social media assets

• Collaborated with client marketing teams to improve campaign reach and engagement

• Provided art direction for photoshoots and brand visuals

• Created visual content for social media campaigns, branding projects, and product launches

• Designed album artwork, promotional materials, and packaging

• Participated in creative strategy sessions to enhance client social presence

• Managed multiple projects while maintaining high-quality deliverables

• Lead creative direction and branding strategies for clients across music, fitness, hospitality, and fashion industries

• Develop and execute social media strategies that increase engagement, reach, and brand visibility

• Design logos, brand identities, and pitch decks aligned with client marketing goals

• Produce high-performing photo and video content tailored to platform trends

• Manage multiple client projects simultaneously, consistently meeting deadlines and maintaining quality

B.S. - Business Administration - Marketing, Digital Arts - University of North Carolina Wilmington

Certificate - Graphic Design - Parsons School of Design