Shannon L. Frost

Healthcare account and partnership leader with experience building trust-based relationships across clinical, operational, and executive stakeholders. Proven record growing accounts, improving adoption, managing complex client portfolios, and translating clinical and operational workflows into clear action plans. Texas-based with deep DFW market experience and comfort partnering across Sales, Clinical, Implementation, and leadership teams.

Uses AI and CRM technology to streamline workflows, surface referral patterns, and improve operational visibility.

Client Account Manager - FX Analytics - Dallas, TX

(2025-03 - 2025-12)

Hired from outside the foreign exchange industry to build and lead the customer success team ahead of the company's acquisition, completed December 2025.

• Grew existing accounts by an average of 28% in nine months by organizing and automating the customer success process.
• Managed a $45 million client portfolio through a consultative approach that translated complex financial workflows into terms clients could act on.
• Delivered a full CRM implementation in hours rather than days using AI tools, including troubleshooting that required vendor level escalation.
• Automated repetitive workflows across teams, recovering roughly ten hours per week for higher value client work.

Regional Clinical Outreach - Sabino Recovery - Tucson, AZ

(2023-11 - 2024-11)

Hired by the Chief Marketing Officer to introduce an Arizona based treatment program into the Texas market and build a referral base from zero.

• Converted 52% of qualified referral opportunities in behavioral health's most competitive out-of-network segment by qualifying early and educating referral sources.
• Landed 9 new clients in 7 months by prospecting outside markets already saturated by national competitors, building brand presence across DFW, Houston, and Austin.
• Expanded the referral network by 22% through targeted outreach and high-touch partner events.
• Owned the full business development lifecycle, from market analysis and prospecting through post-admission relationship management.
• Managed a $60K travel and outreach budget covering monthly facility tours and regular territory travel across TX, OK, and LA.

Regional Clinical Advisor - Integrative Life Center - Nashville, TN

(2021-08 - 2023-06)

Hired by the CEO to expand the Texas market and repair referral partnerships strained by clinical team turnover in Nashville.

• Converted 71% of qualified referral opportunities during the initial market phase through relationship-driven outreach and warm handoffs to admissions.
• Launched the brand across TX, OK, and LA, using an established referral network to generate pipeline momentum in an unbranded, out-of-state market.
• Rebuilt trust with partners who had disengaged during clinical turnover, conducting monthly business reviews with the top 25 referral sources to resolve operational issues and stabilize long-term relationships.

Regional Director of Professional Relations - J. Flowers Health Institute - Houston, TX

(2020-06 - 2021-04)

Hired by the Co-Founder, on the recommendation of a top referral source, to launch a premium assessment program into the DFW market during the pandemic.

• Grew the DFW customer base and exceeded inquiry and admission goals, building the program on established personal and professional relationships.
• Developed virtual tour presentations and case studies that sustained referral momentum through COVID-19, when in-person outreach and facility visits were unavailable.

Business Development Officer → Manager → Director - Serenity View / Caron Texas - Dallas, TX

(2013-01 - 2018-12)

Promoted three times in five years, advancing from individual contributor to Director with team, budget, and P&L ownership. First role in behavioral health.

• Generated $350K in new referral revenue and landed four top-tier clients within six months, exceeding the first-year revenue goal by 30%.
• Grew top 10 accounts by over 100% by deepening relationships within a well-established, competitively positioned local brand.
• Exceeded quota by 18% and 12% as Manager while securing new key accounts during a difficult organizational transition.
• Led a two-person team as Director with full P&L responsibility and a $108K outreach budget.

Small Group Facilitator and Leadership Development - Watermark Community Church - Dallas, TX

(2009-09)

Facilitates small groups and coaches emerging leaders within pastoral care ministries, sustained across sixteen years of continuous service.

Bachelor of Science - Business Administration | Management and Operations - LeTourneau University