Digital Advertising Specialist
AlphaGraphics and PostNet Headquarters • Lakewood, CO
April 2025 to February 2026
- Generated $84,000+ in ad-driven sales within the first 7 months of a Google Search advertising program that I owned end-to-end
- Founded and scaled an in-house digital marketing agency for AlphaGraphics franchisees, growing the portfolio to 17 active clients and securing $46,300 in management fees
- Pioneered marketing performance and analysis project and built the company’s first marketing attribution process
- Transitioned AlphaGraphics's National Ads account to a funnel-based, demand generation strategy that increased demand captured locally
- Reported on ROI gained from ad campaigns in meetings with franchisees and senior leadership
- Optimized for lead-to-opportunity conversion
- Hosted presentations and webinars that educate franchise owners on a variety of topics related to local advertising
- Led all digital advertising for two nationwide franchise brands and the local paid media for 90+ franchise locations.
Digital Marketing Manager—Demand Generation
emnify • Denver, CO
July 2022 to January 2024
- Owned a multi-channel demand generation program and was evaluated upon the resulting qualified leads, pipeline, length of resulting sales cycle, and re-engagement of stale leads
- Architected messaging frameworks that played on target customer's pain points, explained product's value proposition, and built trust
- Partnered with VP of Sales to understand quality and sales readiness of leads from different audiences, then continually focused campaign audiences to the highest performing segments
- Leveraged an ABM intent platform (Rollworks) to build audience segments and prioritize accounts
- Wrote and refined conversion optimized copy for advertisements and campaign landing pages
- Streamlined strategy to improve cost efficiency and increase ROI by A/B testing across channels and ad types
- Managed agency partners and directed their creative content development projects
- Developed dashboards for performance measurement and reported on key performance indicators for VP and C-level leadership
Marketing Specialist
Engineered Data Products Holdings • Broomfield, CO
May 2021 to March 2022
- Increased leads generated by 400% for the B2B SaaS company in less than six months via Google Search and a conversion-optimized microsite
- Developed automated marketing structures from the ground-up
- Worked directly with CEOs and other executives to fulfill marketing needs and problem solve
- Completely overhauled brand identities by redesigning websites, advertisements, marketing materials, sales decks, and more
Content Marketing Specialist
GeoPoll • Denver, CO
January 2020 to October 2020
- Achieved 5 years' worth of projected revenue in a single year by securing a high-value client whose business was attributed to a tailored ABM strategy that I owned
- Increased email open rate for the monthly newsletter from an average of 13% in 2019 to an average of 31% in 2020
- Doubled page views and decreased bounce rate by half on the company blog that I managed
- Conducted formal market research studies in African markets and wrote widely-read reports based on findings
- In-house design expert for anything from infographics to videos
Marketing Specialist
GeoPoll • Denver, CO
August 2018 to December 2019
- Wrote the highest performing blog post in company history that currently has 128K page views or 16% of the overall blog traffic
- Recruited mobile application users living in sub-Saharan Africa through paid advertising channels
- Designed, ordered, and implemented conference booth set-ups
Marketing Intern
GeoPoll • Denver, CO
June 2018 to August 2018
- Developed key brand messaging for a Saas start-up
- Wrote short-form and long-form content for the blog
- Developed a creative solution to a unique advertising problem the company was facing and created multiple processes for managing advertising of the same nature long-term
