Marketing Manager (Contract) - Apres Nail - City of Industry
(2024-12 - 2026-03)
- Directed 360-degree go-to-market strategy from pre-launch to execution, building detailed timelines, storytelling frameworks, and aligning multi-channel objectives to surpass revenue projections.
- Oversaw paid search and paid media campaigns across Instagram, Facebook/Meta, and Google, driving lifecycle marketing initiatives, revenue performance tracking, and channel optimization.
- Managed brand guidelines, collaborated with creative teams, and directed a team of social media managers to ensure cohesive brand messaging across digital and direct mail channels.
- Exceeded all channel revenue goals by ~10% in 2025 and increased annual revenue by 7%, consistently achieving targets ahead of projection through rigorous business tracking and forecasting.
- Spearheaded a high-impact partnership product launch, managing budget, partnership negotiation, and end-to-end execution with Liquid Death to achieve superior ROI and innovation.
Business Strategy & Brand Manager - Business Building Blocks - Remote
(2024-01)
Led go-to-market (GTM) strategy and business planning for B2C/B2B brands, translating P&L insights, market trends, and competitive analysis into revenue-driven growth strategies and scalable execution frameworks. Directed end-to-end strategic initiatives, building roadmaps, defining KPIs, and implementing performance dashboards to track success across product, brand, and market expansion efforts. Partnered cross-functionally to align product, marketing, and business operations, synthesizing data into actionable recommendations and identifying partnerships to accelerate revenue growth and brand positioning.
Business Strategy & Brand Manager (Client: Room 2 Studio) - Business Building Blocks - Room 2 Studio - Remote
(2024-01)
- Developed and executed integrated marketing and brand strategies within the music sector, elevating artist visibility and strengthening brand positioning in a competitive market.
- Implemented streamlined project management systems and workflows, improving turnaround times while balancing creative output with structured execution and scalability.
Business Strategy & Brand Manager (Client: BnB Inc) - Business Building Blocks - BnB Inc - Remote
(2024-01)
- Led end-to-end product development and GTM strategy, taking a product from ideation through patenting to market launch, including positioning, channel strategy, and launch sequencing.
- Secured pre-seed funding by building investor-ready materials, financial projections, and market narratives while establishing cross-functional workflows and performance metrics to drive post-launch growth.
Marketing Manager - Wella - Calabasas, CA
(2022-07 - 2023-08)
- Championed product marketing launches within a global CPG portfolio, driving category innovation and 17% YoY portfolio revenue growth while operating with only 30% of the initial budget allocation.
- Devised go-to-market (GTM) plans and ensured seamless campaign integration across regions and channels, maintaining excellence under budget and operational constraints.
- Reverse engineered business objectives into omnichannel marketing strategies, resulting in consistent channel performance in e-commerce, professional, and retail sectors.
- Initiated and led the first North American influencer marketing program, collaborating with internal and external teams to vet, enroll, and optimize partnerships for target audience engagement.
- Ensured compliance with regulatory standards by working with legal stakeholders on campaigns to mitigate risk.
- Orchestrated buy-in for new projects via campaign reporting and presentation of revenue impact.
Trade Brand Marketing Manager - Wella - Calabasas, CA
(2022-07 - 2023-08)
- Bridged the analytics and operational aspects of marketing and sales, focusing on category strategy, KPI measurement, and business communication across departments.
- Partnered cross-functionally to resolve operational, supply chain, and market trend challenges influencing performance in dynamic retail environments.
- Drove a 20% increase in engagement by building and executing integrated paid and organic content strategies, collaborating continuously with media and analytics teams.
- Developed and managed nuanced customer journey strategies supporting both brick-and-mortar and omnichannel retail growth.
- Delivered rigorous monthly business health analyses to inform leadership decisions and project prioritization.
Marketing Operations Manager - Lian Rokman Haute Couture - Los Angeles, CA
(2015-05 - 2022-01)
- Designed and executed a five-year strategic plan driving brand momentum, growth, and operational agility for a luxury brand's U.S. launch.
- Activated a tactical GTM strategy to meet surging nationwide product requests, maintaining state-by-state exclusivity while upholding regulatory compliance.
- Increased annual revenue by 6.5% and net profit by 3%, sustaining high demand and customer loyalty throughout COVID and challenging market shifts.
- Implemented a scalable production and distribution system, reducing production timelines by 20% and enabling a 2% gain in U.S. market share.
Content Marketing Coordinator - Workshops in France - Los Angeles, CA
(2018-05 - 2020-05)
- Drove revenue growth and brand visibility by developing and executing cross-platform content and PR strategies, increasing audience engagement and supporting annual customer acquisition targets.
- Led content performance and team collaboration, managing multi-channel campaigns, mentoring junior staff, and optimizing paid and organic strategies using engagement and conversion metrics.
Marketing & Brand Manager, Co-Founder - Bushy Marketing Agency - Los Angeles, CA
(2012-06 - 2015-05)
- Co-founded and scaled a boutique agency, building integrated marketing and business strategies that increased client acquisition by 500% and drove 5–7% revenue growth within the first year.
