Sharon Li

I'm a senior majoring in NYU music business and minoring in finance. I have years of experience in the music industry as a social media marketing and strategic planning intern. Previously worked in Taiwan at Hit FmRadio Station, HIM International music, Hakuhodo Pilot Group, and in New York at Weller Media Agency and A Round Entertainment, I'm looking for job opportunities in the marketing and creative sector of the music industry.

Intern, Weller Media Agency, New York, NY

Expected Grad May 2023 GPA: 3.95

Aug – Dec 2022

• Tailor each project to our client needs, create digital and social strategy for social account • Develop and execute digital marketing campaigns across emerging platforms (IG, TikTok etc.) for our clients, prepare social media reports with Airtable and Sprout Social.
• Content video creation/ draft copies for client socials. Ex: Republic Records IG and Twitter.

Intern, A Round Entertainment, New York, NY May 2022-Now • Strategic planning for company’s expansion to Boston, Chicago, Atlanta.

• Help manage Subtle Asian Party NY Instagram page, generate 3-5 posts per week to increase 20% of engagement. Create posters visuals to promote events and increase public awareness.

College Rep, Quadio Media- College Creative Network, New York, NY Oct 2021-Feb 2022 • Organize networking events for emerging college artists to connect, network and collab

• Help manage the Instagram page for this organization- weekly posts of “Hottest College artists,” “Creative of the week,” “Quadio After hours.”

Volunteer student, HIM International Music, Taipei Taiwan Nov-Dec 2020 • Attended a one-month workshop focused on building a career in the music industry

• Researched and wrote a business proposal for Power Station, a duo group managed by HIM

Intern, Hakuhodo, Japanese Advertising and PR agency, Taipei Taiwan. Aug-Dec 2020 • Interned under Hakuhodo’s acquired firm, Pilot PR Group; assisted with strategic planning for Taobao, Shopee, and Rakuten, developed marketing materials, managed press

• Helped plan and execute Samsung’s release event for the Galaxy S20 Plus 5G

Intern, Hit Fm Radio Station, Taipei Taiwan Jun- July 2020 • Interned at Taiwan’s top pop radio station; ideated new marketing campaign, recorded podcasts and wrote promotional scripts, and was chosen to interview artist E–so live on air

Undergraduate Bachelor of music at New York University, Major in Music Business, minor in Finance