Shelby Kincer

Creative marketing strategist and agency founder with 10+ years of experience helping brands turn their expertise, customer experience, products, services, and proof into content that builds trust, increases visibility, and supports sales. I work at the intersection of social media strategy, creative direction, short-form video, campaign planning, content creation, and performance-focused storytelling. Generated 100M+ views across industries, built online communities from 0 to 500K+, and supported brands featured in Forbes, ELLE, Conde Nast Traveler, National Geographic, Fashion, and Inc. 5000.

Founder + Creative Marketing Strategist - Collab Social Agency - Tampa Bay, FL

(2015)

Founded and led a creative marketing agency helping businesses turn expertise, products, services, and customer experience into content that supports visibility, trust, leads, and sales.

• Built social media and content strategies for wellness, hospitality, lifestyle, professional services, local businesses, and founder-led brands.
• Generated 100M+ views across client and owned content through short-form video strategy, creative direction, hooks, and platform-native storytelling.
• Built online communities from 0 to 500K+ and developed repeatable content systems for organic growth.
• Directed strategy-led content capture, including shot lists, talking points, hooks, campaigns, and platform-specific content ideas.
• Led ongoing creative marketing support including content calendars, captions, CTAs, campaign direction, creative briefs, and performance optimization.
• Translated testimonials, reviews, client wins, and founder stories into trust-building content designed to increase reach and conversion.