Creative Director at Adler Inc. (2026-07 – Present)
- Set creative direction across Adler's brand and client work, defining concepts, visual strategy, and execution across identity, digital, landing pages, and social.
- Own Adler's brand direction, establishing its visual language, design principles, and creative standards across identity, digital presence, and client-facing materials.
- Direct and mentor the creative team, including designers and the Art Director, providing feedback and making creative decisions from early concept development through final execution.
- Partner with executive leadership to translate business goals, positioning, and client strategy into brand and campaign direction.
- Integrate AI-assisted tools into concept development and prototyping to accelerate exploration while maintaining creative quality and authorship.
Visual Designer | Independent Contributor (Client–Adobe) at Adobe (2025-06 – Present)
- Design scalable, production-ready templates across digital and print formats, supporting B2B, education, and seasonal content ecosystems for US and India markets.
- Adapt core creative concepts across multiple dimensions, aspect ratios, content types, and platforms while maintaining visual consistency and usability.
- Build flexible layout systems, typographic structures, and reusable design frameworks optimized for end-user customization and high-volume production.
- Use AI-assisted workflows for visual ideation, exploration, and concept development while maintaining creative authorship and design intent.
Strategist & Designer at Adobe (2023-05 – 2025-06)
- Built foundational visual systems for Adobe Express India, shaping layout logic, typographic hierarchy, and brand consistency across campaigns, templates, and marketing surfaces.
- Scaled from 0 → 19,000+ templates, contributing to a 57.5% increase in exports through scalable design systems and strategic, data-driven content direction.
Creative Strategist at Adobe (2024-02 – 2025-06)
- Art directed external agency designers by translating research, regional trends, business goals, and content requirements into structured creative briefs and visual direction.
- Authored seasonal and B2B playbooks establishing design principles, cultural insights, content direction, and scalable execution standards for internal and external teams.
- Defined creative direction for large-scale initiatives, shaping narrative, structure, and guiding principles across campaigns and surfaces.
- Developed internal AI prompt datasets to support consistent generative output and faster campaign quality design.
- Partnered with cross-functional teams across design, strategy, product, marketing, and operations to align creative output with brand and business requirements.
Visual Content Designer at Adobe (2023-05 – 2024-02)
- Delivered 6,000+ culturally tailored templates for the Adobe Express India launch, ensuring resonance, brand cohesion, and accessibility.
- Translated global brand and accessibility guidelines into culturally relevant visual communications while maintaining consistency across localized formats.
- Upheld creative quality across India, Germany, and France by contributing to structured design review and feedback processes.
Graphic Designer at Freelance and Agency Experience (2018 – 2021)
- Designed brand identities and marketing assets across digital and print formats.
- Executed production-ready design and illustration work, including large-scale murals and social media campaign assets.
Graphic Design Teaching Assistant at Otis College of Art & Design (2021 – 2022)
Graphic Design Volunteer at AIGA LA and Sprouts of Promise (2021 – 2022)
Guest Talk at Type Thursday LA (2023 – 2023)
