Sherwood Smith

Multidisciplinary Graphic Designer and Illustrator with 10+ years of experience creating brand identities, original illustration, product graphics, apparel, and visual campaigns. Combines a distinctive illustrative voice with versatile design thinking and hands-on production knowledge, taking projects from early concept through finished artwork and real-world execution. Deeply experienced in action sports and outdoor culture while working across a wide range of brands, clients, and visual styles.

Co-Director of Apparel at Gilson Snow (2026-07 – Present)

• Create original illustration and graphic design across Gilson's product, apparel, and brand ecosystem.
• Create annual artwork for the Gilson Fusion, contributing to the model's evolving visual identity across releases since 2020.
• Develop graphics from initial concept through production-ready artwork, combining illustration, typography, visual storytelling, and brand direction.
• Co-direct apparel creative direction across seasonal garments and headwear, developing graphics and visual concepts while maintaining a cohesive brand language.
• Collaborate with brand leadership to develop creative concepts connecting product, culture, and the broader snow community.

Illustrator / Graphic Designer at Gilson Snow (2020 – 2026-07)

• Create original illustration and graphic design across Gilson's product, apparel, and brand ecosystem.
• Create annual artwork for the Gilson Fusion, contributing to the model's evolving visual identity across releases since 2020.
• Develop graphics from initial concept through production-ready artwork, combining illustration, typography, visual storytelling, and brand direction.
• Co-direct apparel creative direction across seasonal garments and headwear, developing graphics and visual concepts while maintaining a cohesive brand language.
• Collaborate with brand leadership to develop creative concepts connecting product, culture, and the broader snow community.

Independent Illustrator & Graphic Designer at ELDF3N (2013 – Present)

• Create original illustration, brand identities, product graphics, apparel, and campaign artwork for clients across outdoor, action sports, hospitality, music, and independent brands.
• Lead projects from concept and visual exploration through finished artwork and production, adapting a broad range of visual approaches to individual client needs.
• Develop identity systems spanning primary and secondary marks, typography, color, illustration, and real-world brand applications.
• Maintain a distinct personal illustration practice rooted in outdoor culture, contemporary folklore, and unconventional canvases including skis, snowboards, skateboards, apparel, and editorial artwork.

Terrain Park Manager at Telski / Telluride Ski Resort (2025 – Present)

• Develop event identities, promotional graphics, signage, and supporting creative for terrain park events and community activations.
• Lead Telluride's terrain park program and specialized crew, collaborating across operations, marketing, events, partners, and the local freestyle community.
• Bring 20+ years of experience at Telluride Ski Resort across multiple departments, providing deep knowledge of action-sports culture and the outdoor industry.

Graphic Designer at Wagner Custom Skis (2021 – 2025)

• Developed original graphics and visual concepts for a premium custom ski manufacturer, contributing artwork to approximately 1,000 custom skis annually.
• Collaborated directly with clients to translate individual ideas, stories, and visual references into distinctive production-ready ski graphics.
• Prepared and managed artwork through production while balancing creative expression, client direction, brand standards, and manufacturing requirements.
• Developed improved artwork-to-production workflows to streamline the go-to-print process.

Production Manager & Graphic Designer at Denver Apparel (2016 – 2017)

• Led graphic development and production for screen-printed apparel and embroidery, taking designs from concept through production while managing day-to-day shop workflow.

Construction Superintendent at Character Builders CO (2017 – 2019)

• Managed crews, subcontractors, schedules, materials, and execution across complex residential construction projects.

BA in Graphic Design – Fort Lewis College (2013)