Shiela Mae Rivera

Amazon Creative Content Director and Growth Strategist with 9+ years of specialized experience building conversion-focused content systems for Amazon Seller Central and Vendor Central brands.

I help Amazon brands transform underperforming listings into scalable, revenue-driving marketplace experiences through Premium A+, image galleries, storefront architecture, SEO-aligned messaging, and conversion-focused visual systems.

Over the years, I have worked across 200+ brands ranging from startup-stage sellers to established six and seven-figure Amazon businesses, including Shark Tank-featured and nationally recognized consumer brands. My experience spans large catalog ecosystems with up to 40,000+ ASINs, where scalability, consistency, customer communication, and operational efficiency are critical.

My background combines creative direction, marketplace strategy, shopper psychology, branding systems, and hands-on execution. I work closely with PPC, SEO, and brand teams to align content with advertising performance, customer behavior, and marketplace growth goals.

Beyond aesthetics, my approach is rooted in conversion. I focus on what helps customers understand products faster, reduces friction, answers objections, improves trust, and ultimately drives sales performance.

Core areas of expertise include:

• Amazon Premium A+ Content
• Image Gallery Optimization
• Amazon Storefront Systems
• Conversion-Focused Content Strategy
• Amazon SEO & Search Intent Alignment
• Brand Story & Customer Communication
• Multi-ASIN Catalog Systems
• Creative Operations & Scalable Workflows
• AI-Assisted Creative Systems & Prompt Engineering
• Cross-Functional Collaboration with PPC & Brand Teams

Prior to Amazon-focused work, I spent years leading international product development and creative operations in fashion accessories and manufacturing across Asia, Europe, and the United States. That background shaped my understanding of commercial product positioning, sourcing, branding, and customer-driven design.

Tools & Platforms:

Photoshop • Figma • Amazon Seller Central • Amazon Vendor Central • ChatGPT • Claude • Gemini • Asana • ClickUp • Google Workspace

Portfolio

shielamaerivera.github.io/portfolio/

PROFESSIONAL EXPERIENCE

Creative Content Director

Simpliworks, Inc. — North Carolina, USA

Amazon Advertising Agency | Apr 2024 – Apr 2026

Led Amazon marketplace creative strategy and conversion -focused content execution across high portfolios supporting established Amazon sellers, scaling consumer brands, and large catalog businesses.

-volume multi -brand

• Managed Amazon creative systems across 100+ brands and complex multi -SKU portfolios spanning Seller

Central and Vendor Central environments

• Led conversion -focused redesigns for Amazon Image Galleries, Premium A+, Brand Story modules, and

Storefront systems

• Contributed to approximately 30% -50% sales growth for Shark Tank -featured brand Essence Ring , Bondie,

Calzuro, Crafters Workshop and more through storefront optimization and marketplace content improvements .

• Supported large catalog ecosystems including:

o Sport Your Gear (40,000+ ASINs)o Homebody Accents (6,000+ ASINs)

o Promenaid (800+ ASINs)

o Calzuro (400+ ASINs)

• Worked directly with six -figure monthly Amazon brands including Bondie, Essence Ring, and Calzuro , and more.
• Built scalable Amazon -ready visual systems for brands lacking established guidelines, structured assets, or marketplace -ready photography
• Developed branding systems including typography direction, color systems, layout standards, and scalable marketplace consistency
• Managed content strategy, copywriting, visual hierarchy, and conversion messaging alongside creative execution responsibilities
• Collaborated directly with PPC, SEO, account management, and client teams to align creative execution with advertising strategy and marketplace goals
• Integrated AI -assisted workflows using ChatGPT, Claude, Gemini, and prompt -driven systems to accelerate production efficiency and streamline content development
• Standardized scalable content systems that reduced revision cycles and improved consistency across multiple accounts

Senior Graphic Designer

Ballard Products, LLC Dec 2022 – Jun 2024

— Michigan, USA

Supported Amazon marketplace growth initiatives for a multi managing established consumer product brands and bundled product ecosystems.

-million -dollar distributor and private label business

• Led Amazon -focused content execution across distributed and private label brands sold through Amazon marketplaces
• Supported Amazon marketplace content initiatives for nationally recognized brands including Nestlé, White Rain,

and major household product lines

• Contributed to a business generating approximately $10M in annual Amazon sales during 2022–2024
• Developed Amazon Image Galleries, Premium A+, and Storefront systems aligned with marketplace best practices and customer behavior
• Improved listing communication using structured visual hierarchy, SEO -aligned messaging, and educational customer -focused content
• Strengthened listing consistency across multiple SKUs through scalable visual systems and standardized frameworks

Senior Graphic Designer

Prolific Brands, Inc. — California, USA

Amazon Advertising Agency | Aug 2023 – Mar 2024

Delivered Amazon -focused creative systems and marketplace -ready content across diverse agency client portfolios.

• Produced Amazon Image Galleries, Premium A+, Brand Story modules, and Storefront assets across multiple client accounts
• Managed creative execution alongside conversion • Optimized listings to align with Amazon compliance standards and category -focused content structure and customer communication

-specific marketplace expectations

• Supported junior designers and improved workflow consistency using Asana production systems

Visual Content Manager

Velocity Sellers, Inc. — New York, USA

Amazon Advertising Agency | Mar 2022 – Oct 2022

Managed Amazon marketplace content systems and international creative operations across large -scale brand portfolios.

• Led content execution across 100+ brands spanning Amazon Seller Central, Vendor Central, Shopify, and

Walmart marketplaces• Worked on Shark Tank -featured brand EnergyBits and Berkshire Hathaway -owned brands Vertx and Flying

Cross

• Managed large -scale catalog environments involving hundreds to thousands of ASINs across multiple categories
• Developed Amazon Storefronts, Premium A+, Image Galleries, and SEO -aligned marketplace content systems
• Coordinated an international team of approximately 20 designers and video editors across Europe, Asia, and

South America

• Presented marketplace • Balanced high -ready creative recommendations directly to stakeholders and client teams

-volume production timelines while maintaining creative quality and marketplace compliance

Social Media Manager & Graphic Designer

Little Prodigy | Oita, Japan · Children's Educational Toys · Contract | Jan 2022 – Mar 2022

• Created digital marketing graphics, product infographics, and Amazon Posts content for a children's educational toy brand selling across US and Japanese Amazon marketplaces
• Developed Facebook and Instagram visual content aligned with child -focused brand aesthetics and parent -

targeted messaging

Social Media Community Manager & Graphic Designer

Dream Vessels | Australia | Knoxville, TN · Home Fragrance & Candles · Contract | Feb 2022 – Apr 2022

• Managed Facebook and Instagram community presence and created branded social content for an Australian candle and home fragrance brand
• Produced marketing graphics, infographics, and lifestyle content aligned with the brand's aesthetic and customer community

Content Creator / Designer,

Merch by Amazon Chicago, US

Merch by Amazon | Apr 2018 – March 2025

Built and managed scalable digital product listings within Amazon’s ecosystem.

• Designed and sold approximately 6,000 units of apparel and accessories across US, European, and Japanese

Amazon marketplaces

• Built a product catalog spanning shirts, tank tops, sweatshirts, and custom pop sockets across multiple consumer niches
• Applied keyword research, seasonal trend analysis, and marketplace behavior insights to drive organic discoverability and repeat sales across international markets

Creative Director

Hardy Pink, LLC Mar 2015 – Dec 2021

— Texas, USA

Led international product development, sourcing, and creative operations for fashion accessories and leather goods collections across global retail markets.

• Directed a 20 -person international design and product development team across Germany, China, and the

Philippines

• Led end -to-end development of handbag and leather goods collections sold across Hong Kong, Shanghai,

Germany, and Dubai

• Created 20 commercially successful collections supporting international retail expansion
• Managed supplier relationships and sourcing coordination across Italy, Germany, China, and the Philippines
• Represented the company at international trade fairs including APLF Hong Kong and Chic ShanghaiProcurement & Product Development Manager

Hardy Pink, LLC — Texas, USA

Mar 2009 – Mar 2015

Managed sourcing, procurement, and supplier operations supporting international retail production.

• Oversaw sourcing operations and supplier management across Asia and Europe
• Negotiated vendor agreements and coordinated production schedules supporting operational efficiency
• Built supplier partnerships supporting scalability, quality standards, and commercial growth