Shivani Patel

Digital Marketing and Social Media professional with hands-on experience managing social media strategy, content creation, short-form video, lead generation, and performance analytics for multiple businesses. Skilled in managing the full content lifecycle—from trend research and content planning to filming, editing, publishing, and optimization. Organized, self-motivated, and experienced managing multiple brands and projects independently.

Social Media Manager - Alfredo's Italian Kitchen | Venice Italian Kitchen - Cambridge, MA | Arlington, MA

(2026-02)

• Strategize, create, and manage short-form content across Instagram, TikTok, and Facebook, including content planning, filming, editing, copywriting, and publishing.
• Manage content calendars and analyze performance metrics to optimize reach, engagement, brand visibility, and overall content strategy.

Social Media & Lead Generation Manager - Middlesex Driving Academy - Winchester, MA

(2026-01 - 2026-03)

• Managed social media strategy and created photo, video, and promotional content across Instagram, TikTok, and Facebook to increase visibility and student inquiries.
• Managed inbound leads and analyzed content performance to improve audience engagement, messaging, and student bookings.

Social Media & Marketing Manager - Private Client - Arlington, MA

(2024-11)

• Create and manage short-form content across Instagram, TikTok, and Facebook to increase brand visibility, audience engagement, and lead generation.
• Plan content calendars and analyze performance insights to optimize content, messaging, posting strategy, and audience engagement.

Client Solutions Specialist - Aquarius Media Group (AMG) - Remote

(2026-02)

Bachelor of Science in Business - Digital Marketing - Bay Path University (2025-12)