Shruti Gaddam

Product Manager | Supply Chain Insight Platform at Penske (2023-11 – 2024-06)

Optimized User Experience: Accelerated user onboarding by 40% by designing and launching an optimized registration funnel, secure verification workflows, and a personalized dashboard that fast-tracked first-time user key actions.
Data Migration & Risk Mitigation: Led the end-to-end decommissioning of a legacy system, successfully migrating 100% of customer data with zero business disruption, preserving active user retention.
Cross-Functional Leadership: Managed product alignment across engineering, security, IAM architects, and business stakeholders
Data-Driven Product Strategy: Utilized Tableau to analyze user drop-off points, registration conversion rate, time to value (TTV) transforming insights into visual roadmaps. Used Snowflake and SQL for data migration and verification. Used JIRA to build features, backlog management and track sprint progress. Used Visio and Miro for creating UI/UX wireframes.

Senior Product Owner | E-Commerce & Identity Platforms at Littelfuse (2022-11 – 2023-10)

E-Commerce Strategy: Managed digital transformation initiatives for customer-facing e-commerce platforms, directly improving user experience and modernizing legacy sales journeys.
Identity & Access Ownership: Executed the implementation of end user interface features with IAM backend including SSO, user registration, account recovery, authentication, and user provisioning, utilizing Okta
Data-Driven Enhancements: Analyzed critical onboarding and engagement metrics, including registration rates, upper funnel drop-offs, activation speeds, Verification failure rates and support ticket trends, to prioritize high-impact product features.
Continuous Optimization: Translated performance data into product improvements, achieving a 60% increase in user satisfaction scores and an 80% increase in user onboarding.
Tool Integration: Managed end-to-end product execution, content management and product lifecycle tracking utilizing Okta, WebDAM, Sitecore, and Jira.

Product Owner | Digital transformation (B2C & B2B); User interface & IAM backend integration at T-Mobile (2011-03 – 2022-10)

API Platform Modernization: Led digital transformation efforts to modernize legacy systems through APIs, directly improving the shipping, checkout, and personalized marketing experience across B2C and B2B digital channels.
Identity & Interface Integration: Managed the complex development of user interfaces integrated with core IAM backend platforms (including T-Mobile Pets, T-Money, and Metro) to enable biometric authentication and secure user self-service.
Cross-Functional GTM Launches: Partnered closely with Go-to-Market (GTM), Marketing, Digital Experience, and Sales teams to ensure product release readiness, business alignment, and seamless customer journeys.
Inclusive UI Design: Managed the deployment of accessible user interfaces by embedding WCAG accessibility standards into frontend designs, ensuring equitable digital experiences for all users.
Content & Commerce Management: Partnered with engineering teams to map API requirements and utilize Adobe Experience Manager (AEM) for scalable content delivery across discovery, cart, checkout, and account management workflows.
Agile Tooling Execution: Managed end-to-end product backlog planning, API testing, and delivery tracking using Jira, Jira Align, Rally, Swagger, Postman, and AEM, NVDA.

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