Digital Marketing Specialist / Content Strategist
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-Salesforce Expertise: Expert in Salesforce Core, Commerce Cloud, and PIM systems, with a strong ability to leverage Salesforce tools to enhance digital marketing strategies, optimize content management, and drive online engagement.
Seeking a position in digital marketing, SEO, content strategy, or website management. With diverse international experience, I excel in coordinating global teams, developing and executing digital campaigns, and optimizing website performance. I have a proven track record in enhancing SEO, managing high-quality content, and leveraging data-driven insights for continuous improvement.
My background includes adapting processes to overcome challenges and delivering results across multiple projects. I am committed to utilizing my skills and experience to drive growth and achieve impactful business outcomes.
Digital Marketing Specialist, Maytronics, Atlanta, GA Nov 2022 – Present
● Manage end-to-end website operations for US and Canada, optimizing UX, product information accuracy, and storefront performance using Salesforce Commerce Cloud (SFCC).
● Boost organic traffic and search rankings through advanced SEO strategies, content optimization,
keyword research, and metadata improvements.
● Develop engaging, brand-aligned content (blogs, landing pages, banners) to enhance customer engagement and site performance.
● Collaborate with HQ, regional teams, sales, and developers to execute website updates, ensuring alignment with business objectives.
Web Consultant, Thryv, Atlanta, GA March 2021 – Nov 2022
● Designed, optimized, and published 200+ websites across diverse industries, incorporating SEO, UX/UI best practices, and competitive research.
● Managed a portfolio of 40–45 clients, leading 30–35 weekly meetings to align on website content,
structure, and branding.
● Conducted in-depth research across multiple industries, including health, finance, tech, electronics, and retail, leveraging interviews and SME insights to create industry-specific, client-focused solutions.
● Strengthened online visibility and engagement by crafting compelling copy for websites, blogs, and marketing materials.
Business Analyst (Instructional Designing), Deloitte, New Delhi Jan 2020 – Oct 2020
● Developed e-learning solutions, ILTs, WBTs, and training modules for Fortune 500 clients, specializing in SAP/ERP implementations and HR transitions.
● Tailored learning methodologies to align with client-specific requirements, ensuring seamless knowledge transfer and measurable skill development.
Communications Manager, Personiv, New Delhi Oct 2018 – Nov 2019
● Designed and delivered soft skills and communication workshops to improve employee performance.
● Developed instructional materials and led training programs, optimizing learning methodologies through assessments, feedback, and strategic enhancements.
Senior Content Developer, NIIT Technologies Ltd., New Delhi Sep 2017 – Sep 2018
● Created and managed instructional materials, e-learning modules, and blended learning programs for diverse learners.
● Conducted needs assessments, research, and curriculum development to drive effective learning experiences.
● Collaborated with subject matter experts and conducted research to develop rich and accurate instructional content.
● Delivered presentations and recommendations on course design, instructional technologies, and delivery methods, driving improvements in learning effectiveness
Bachelors English Literature, March 2017
Ramjas College, Delhi University
Google Digital Marketing & e-Commerce, (Google Certified) | PG Certification in HR Management & Analytics | Workday HCM & Practical
