Marketing Manager and Business and Sales development at PTV (2022-06 – 2023)
Pakistan television corporation limited is the state broad caster holding and broad casting multiple channels. Catering to the needs of entertainment, sports, news, infomatics and so forth. I worked in different capacities from HR to Finance to Sales & Marketing at different times of my time at the PTV.
- With 13 plus years of serving in HR, Admin, Sales and Coordination departments of media sector across different geographies
- Supporting sales and business development teams in meeting the sales targets for the advertisement cycles
- Setting up of best practices for operational processes within the organisation
- Dealing day to day HR matters including hiring, remuneration, contract preparation and other associated activates
- Managing coordination between different departments for carrying out activities in an efficient and timely manner
- Rich experience in hospitality, leisure and service sector across Europe
- Have been in charge of corporate hospitality while delivering the highest standards of services consistently
- Supervising, training & developing skills of junior staff. Customer advocacy at the core my experience with focus on people and services
- Supporting sales team selling all PTV programs including entertainment programs, current affairs and sports shows
- Managing and closing all deals with PTV clients on a day to day basis ensuring revenue for the centre as per the set target
- Ensuring maximum viewership for PTV programs by selling them to the advertisement industry
- Generating leads and new concepts for keeping a healthy pipeline
Marketing Executive at PTV (2018-10 – 2022-09)
- Manage all the file work and record keeping for the entire distribution network
- Liaison and administer work on a day to basis within the related department
- Managed and coordinated the development of PTV English Channel from scratch
- Managed program pipeline for the new English channel prior to launch
- Managed the entire coordination between production, engineering and IT department
- Managed the social media cell of PTV for generating market awareness of the new channel
- Supported the sales department to set revenue targets and find clients for smooth operations
Marketing officer at PTV (2015-10 – 2018-05)
- Manage all the file work and record keeping for the entire distribution network
- Liaison and administer work on a day to basis within the related department
- Managed and coordinated the development of PTV English Channel from scratch
- Managed program pipeline for the new English channel prior to launch
- Managed the entire coordination between production, engineering and IT department
- Managed the social media cell of PTV for generating market awareness of the new channel
- Supported the sales department to set revenue targets and find clients for smooth operations
Assistant Manager Coordination at PTV (2010-01 – 2015-09)
- Dealing with clients and bringing business for PTV on daily basis
- Coordination with agencies regarding business development management
- Coordination with marketing traffic department Karachi regarding commercial traffic schedule
- Managing sales tasks on priority basis in order to have maximum revenue for the corporation
- Coordination with marketing traffic Islamabad for proper scheduling of release order
- Making contracts and generating invoices on weekly basis
- Manage all the file work and record keeping for the entire distribution network
- Liaison and administer work on a day to basis within the related department
- Managed and coordinated the development of PTV English Channel from scratch
- Managed program pipeline for the new English channel prior to launch
- Managed the entire coordination between production, engineering and IT department
- Managed the social media cell of PTV for generating market awareness of the new channel
- Supported the sales department to set revenue targets and find clients for smooth operations
