Co-Founder & Marketing Lead at Prpl Up Media LLC (2025-09 – Present)
- Brand Ownership: Co-founded and lead marketing for a children's storytelling brand, building brand messaging, product positioning, website content, email marketing, social media, local activations, and audience engagement from the ground up.
- Audience Growth: Lead organic social media strategy, growing Instagram followers by nearly 200% and Facebook followers by more than 170% since launch.
- Content & Copywriting: Produce short-form social content, campaign messaging, product copy, email content, website copy, and brand storytelling using Canva, Edits App, and AI-assisted workflows.
- E-commerce & Digital Marketing: Manage Shopify website content, product pages, analytics, POS, and email marketing, generating 350+ total orders across pop-up events, local markets, wholesale orders, and online sales.
- Sales & Community Activation: Support product sales POS, local markets, pop-up events, and community activations using direct audience feedback to strengthen brand connection.
- Community Partnerships: Secured and activated a partnership with the Children's Hands-On Museum of Tuscaloosa, including a multi-day brand experience with live author readings and interactive children's programming.
Public Relations & Marketing Manager at Gwinnett County Government (2022-05 – 2024-12)
- Integrated Campaign Leadership: Led integrated communications, marketing calendars, and creative asset delivery for five public-facing departments serving 1M+ residents, collaborating within a 50-person agency-style communications department.
- Cross-Functional Creative Direction: Partnered with PR specialists, designers, web developers, video producers, social media coordinators, analytics staff, and department leaders to deliver campaigns across digital, web, social, video, print, media, and community channels.
- Award-Winning Campaign Leadership: Drafted and led implementation of the award-winning Gwinnett Transit Plan Communications Plan, guiding strategy, creative direction, content approvals, bilingual outreach, and cross-channel execution tied to a $130,000+ paid media campaign across Google Ads, YouTube, Facebook, Instagram, and local digital and print media.
- Agency & Partner Coordination: Coordinated with regional business organizations, external outreach firms, media sales teams, and internal creative teams to align campaign briefs, timelines, paid placements, community events, and brand standards.
- Creative Direction & Brand Standards: Reviewed and approved campaign copy, creative assets, and public-facing materials to ensure message clarity, brand consistency, and alignment across channels.
- Team Leadership: Recruited, trained, and mentored PR and marketing specialists, reviewing deliverables and improving production workflows through Hive project management.
- Executive Communications: Edited, refined, and approved high-visibility talking points, press materials, and public-facing messaging for County leadership and major initiatives; served as a Spanish-language media spokesperson and liaison.
- Program Launches: Led marketing and public awareness campaigns for major public initiatives, including the Small Business Grant Program, which awarded 1,075 grants, and multi-city microtransit expansion initiatives involving stakeholder alignment, promotional materials, social content, and ribbon-cutting events.
- Performance & Messaging Optimization: Reviewed campaign performance, audience insights, and content results with analytics and social media teams to refine messaging and ensure alignment with the County's voice and brand standards.
Senior PR & Marketing Specialist at Gwinnett County Government (2019-01 – 2022-05)
- Education Campaigns: Managed voter awareness and education campaigns across primary and general elections, delivering time-sensitive communications on deadlines, registration, ballot procedures, and election updates.
- Crisis & Public Health Communications: Coordinated COVID-19 public health messaging with county stakeholders and represented the County in the Listen to Gwinnett Moms campaign, sharing information in English and Spanish across public-facing channels.
- Agency & Stakeholder Collaboration: Worked with external advertising agencies and internal teams to align campaign messaging, creative assets, and public information across digital, print, social, web, and community channels.
- Content Production: Wrote ad copy, social captions, email campaigns, and CMS updates while reviewing 100+ creative assets for message clarity, accuracy, and brand consistency.
Resources & Marketing Specialist - Voter Registrations & Elections at Gwinnett County Government (2017-06 – 2019-01)
- Bilingual Communications & Compliance: Led creation of bilingual materials for the Language Assistance Program, supporting Section 203 Voting Rights Act compliance through translated forms, letters, flyers, mailers, banners, and voter education materials.
- Spanish-Language Outreach: Established consistent Spanish-language terminology, translated voter education assets, and conducted live media interviews to support Gwinnett's first dual-language election communications campaign.
Marketing Coordinator at Gwinnett Environmental & Heritage Center (2016-07 – 2017-05)
- Managed website content, digital marketing assets, and online enrollment workflows for educational programs, seasonal camps, and community events.
Account Executive / Project Manager at Mr. B (2012-09 – 2014-09)
- International Market Expansion: Managed apparel brand initiatives and B2B trade show marketing across Central America and Peru, helping expand regional market presence and secure the brand's first distributor contract in Costa Rica.
- Trade Show & Sales Support: Coordinated regional trade show materials, product samples, specifications, branded collateral, and client-facing materials to support distributor and buyer conversations.
Administrative Assistant to District Managers – Retail Operations at Publix Super Markets Corporate HQ (2009-06 – 2012-05)
- Provided administrative, communications, reporting, and presentation support to 9 District Managers in a corporate retail operations environment.
Administrative Support/Receptionist – Publix Retail Operations, Associate Store #1270 at Publix Super Markets (2004-03 – 2009-05)
