Simon C

Applied technology and enterprise deployment executive with a PhD in industrial machine vision and automation and extensive experience selling, architecting, and delivering complex operational systems. Combines executive discovery, solution design, strategic sales, implementation governance, software customization, and long-term customer accountability across retail, logistics, manufacturing, nonprofit, academic, and public-sector environments. Current focus is helping organizations identify high-value AI use cases, implement human-reviewed workflows, manage deployment risk, educate stakeholders, and convert AI capability into practical operating value.

Co-Founder & Product Formulator - Amai Beauty - Thousand Oaks, CA

(2019-01)

Co-founded and commercialized a science-based hair care and skincare brand across salon, distributor, and direct-to-consumer channels in the United States.

• Use AI-assisted workflows for formulation research support, supplier and vendor analysis, marketing, analytics, customer engagement, product-positioning decisions, and operating documentation.

Business Consultant - Panacea Retail - Thousand Oaks, CA

(2017-01)

Advise small and mid-market organizations on growth strategy, technology selection, vendor evaluation, process design, implementation planning, branding, and documentation.

Chief Technology Officer - Panacea Retail - Westlake Village, CA

(2009-01 - 2017-12)

Directed technology strategy, product development, enterprise delivery, and continuing support for retail, nonprofit, academic, and venue clients including Legoland, SeaWorld, Goodwill Stores, and Harvard College Library.

Chief Technology Officer - Alpha Retail Inc. - Calabasas, CA

(2005-01 - 2009-12)

Led redevelopment of acquired, underperforming software into AlphaERS, an integrated enterprise platform for multi-location specialty retail, nonprofit retail, theme parks, and complex inventory environments.

Chief Technology Officer - Alphameric Inc. - Calabasas, CA

(2000-01 - 2005-12)

Directed US technical strategy and enterprise delivery for clients including The Gap, Ann Taylor, SAIC, and General Dynamics.

President - Systems Guidance Solutions - Calabasas, CA

(1998-01 - 2000-12)

Led a multinational systems-integration business and executed a successful M&A transaction with Alphameric plc, including valuation, financial modeling, negotiation, and executive presentation.

CTO & COO - Systems Guidance Ltd. - Wales & England

(1996-01 - 1998-12)

Oversaw technology, operations, strategic sales, and delivery for clients including Intel Europe, British Telecom, Levi Strauss, Guinness, EMI Music, Littlewoods, TNT Logistics, and Nutricia.

Advanced Manufacturing Technology Implementation Officer - Welsh Development Agency / Wintech - Wales

Recruited as the initial full-time Advanced Manufacturing Technology Implementation Officer for a UK Government-funded program introducing advanced technology across Welsh industry.

• United five academic institutions, industrial organizations, and consultants
• Organized seminars, feasibility studies, teaching programs, and implementation initiatives.

Manager - The Manufacturing Centre, Wales - Wales

Managed the stand-alone academic-industry implementation hub created after the program succeeded, attracting industry tenants, academic leaders, consultants, and applied-technology programs.

Industry Advisory Board Member & Lecturer - University of Wales Engineering School - Wales

Served on the Industry Advisory Board and previously lectured in engineering, robotics, and mathematics.

PhD - Industrial Machine Vision and Automation - University of Wales, United Kingdom (1985-01)

BSc - Electrical & Electronics Engineering - University of Wales, United Kingdom