Sonu Yadav

Senior FP&A professional with 8+ years owning end-to-end forecasting, budgeting, and variance analysis for large, multi-department cost center portfolios.

At Hughes Network

Systems, I built the AOP/LRP planning infrastructure from the ground up, standardizing consolidation across SAP and Hyperion/Essbase for a $100M+ portfolio spanning Sales & Marketing and Hardware & Installation, and I own driver-based forecasting, vendor-level spend analysis, and program-level gross margin modeling for approximately $24M in subscription-style service volume. I built a subscriber acquisition cost and lifetime value model incorporating channel-level acquisition cost, churn, and ARPU assumptions that shaped a program launch decision, work that maps directly to CAC, LTV, and churn analysis in a SaaS business. I bring strong cross-functional partnering with Sales, Marketing, Operations, and HR to a technology, SaaS, or fintech finance team.

Senior Financial Analyst, Corporate FP&A at Hughes Network Systems (EchoStar) (2023-05 – Present)

Consumer and SMB internet service provider | SAP ERP, Hyperion/Essbase, SQL, Tableau, Excel VBA, Power Query, AI automation tools

• Own end-to-end forecasting, budgeting, and variance analysis (Actual vs. Plan vs. Forecast) for a $100M+ portfolio spanning Sales & Marketing and Hardware & Installation cost centers, delivering results to VP and Director-level leadership
• Built the AOP/LRP planning infrastructure from scratch, standardizing consolidation across SAP and Hyperion/Essbase for a multi-department portfolio, and lead bi-annual budgeting and headcount planning cycles in partnership with Sales, Marketing, Operations, and HR
• Run monthly SAC driver analysis and built a SAC/LTV model incorporating channel-level acquisition cost, churn, and ARPU assumptions across pricing tiers, informing a program launch decision, and built program-level gross margin models for approximately $24M in annual volume of subscription-style services
• Approve purchase orders for assigned cost centers, forecast corporate facility cost allocation across 5 cost centers using headcount and historical spend, and build vendor-level spend detail showing each vendor's cost impact and scope of responsibility
• Identified and corrected a capital walk variance from over 5% to under 1%, identified roughly $1.2M in obsolete inventory reserve exposure and $3M in consignment inventory accrual exposure, and built Tableau KPI dashboards presented at board level
• Reduced manual reporting by 20+ hours per month through Excel VBA, Power Query, and AI automation tools, and improved purchase order approval cycle time by 20%

Senior Financial Analyst, Corporate FP&A at Yu Shan Co. USA (2017-02 – 2023-05)

Ecommerce furniture manufacturing, multi-department budgeting and forecasting | NetSuite ERP

• Owned end-to-end budgeting, forecasting, and variance analysis for multiple cost centers, managing operational models and driving forecast accountability
• Owned the full order-to-cash cycle in NetSuite across six retail marketplace partners including Amazon, Walmart, Target, Kohl's, Wayfair, and Chewy, including sales order creation, invoicing, payment reconciliation, and chargeback dispute resolution
• Supported month-end and year-end close including journal entries, account reconciliations, and corrective actions with zero reporting errors over 5 years
• Automated recurring reporting using Excel VBA and Power Query, reducing manual effort and improving data accuracy across cost centers, and trained and mentored a junior analyst on financial modeling and reporting, maintaining 100% accuracy through the transition

Graduate Research Assistant at Pace University, Lubin School of Business (2016-09 – 2017-12)

• Co-authored published research, "The File-Drawer Problem in Academic Finance Journals," in The Journal of Investing, examining publication bias in academic finance research

MBA in Financial Management – Pace University, Lubin School of Business (2015-17)

B.Tech (Bachelor's Degree) in Textile Technology – Maharishi Dayanand University (2004-08)