Solo Product Architect at Independent AI Product Development (2026-01 – Present)
Portfolio of 10 AI prototypes, 3 featured below
- Loovi, AI content development studio: Transformed content creation from one-off generation to scalable growth experimentation by shipping a closed-loop pipeline unifying multimodal production, YouTube analytics, time-synced viewer reaction capture, and AI-led audience interviews
- isekAI, day-in-the-life career simulation: Awarded Global Champion at INSEAD GenAI Product Games; improved career-pivot clarity through designing reusable scenario workflows and validating early Product-Market Fit (PMF) signals via 40+ interviews and 300+ surveys
- Woola, AI mental skills training simulation: Translated complex emotional needs into a scalable behavioral framework selected for Tsai CITY Launch Pad and Yale Ventures by spearheading product architecture and business model design through 15 deep-dive interviews & 3 product pivots
Co-founder at mytestAI (2023-12 – 2025-12)
- Launched an AI-powered TOEFL web/mobile product with 6-week time-to-market, acquiring first users within 24 hours, reaching profitability in 2 weeks by running A/B tests on onboarding flows, designing rubric-calibrated scoring, and building performance visualization features
- Doubled social media fanbase organically in 3 months by developing an AI content generation tool to automate marketing at zero additional cost
- Increased conversion by 70% through TOEFL learner research and user interviews to identify market gaps and shape targeted feature improvements
Senior Product Marketing Manager | Play for Fun Game Studio at Kunlun Technology Company Ltd. (2023-06 – 2023-12)
- Generated $6.3M in earned media value and 142M impressions on a $280K budget by leading global positioning and GTM execution at Gamescom Cologne, securing 68 tier-1 media placements and reaching 100K+ onsite attendees
- Acquired 20K high-intent alpha users and increased social engagement 122% by developing localized messaging and activating a cross-platform KOL campaign that generated 4M+ views across the U.S. and other global markets
- Improved launch readiness by translating behavioral insights from 500+ target users into 10+ prioritized product features and alpha engagement benchmarks
Global Marketing Manager | International Business Department at Kuaishou Technology Company Ltd. (2021-07 – 2022-11)
- Drove 300% DAU growth in one year and 10.7% global fanbase expansion in three months through localized campaigns, data-driven budget allocation, media partnerships, and region-specific content strategies
- Won 2022 Effie Globalization Bronze Award by leading the X-Factor sponsorship campaign with Indonesia's No. 1 TV station, generating 69M impressions, achieving the #1 Twitter Trending Topic, and reducing negative brand perception by 7%
- Unified brand identity across 3 global products and 8 markets, raising brand consistency to 87% in 3 months by redesigning the brand book and governance process
Marketing PMO | Interactive Entertainment Society Department at ByteDance Technology Company Ltd. (2021-03 – 2021-07)
- Boosted project efficiency 40% by establishing SOPs and workflow trackers across 20+ products and 8 functional teams; scaled best practices to 500+ employees by chairing 10+ workshops and webinars
Marketing Specialist | Sales and Marketing Department at BMW Automotive Finance (China) Company (2019-05 – 2020-12)
- Increased lead conversion to 98% and generated 300+ sales contracts through targeted campaigns and customer-segmented messaging
- Scaled WeChat followers by 30% to 500K by launching a data-driven content distribution strategy based on customer persona analysis
- Optimized budget and headcount planning across 14 cost centers and produced sales steering reports for management committee decisions
