Director of Marketing - Gartman Systems - Sheridan, AR
(2020-03)
Hybrid marketing and business development role for niche ERP software platform in the B2B SaaS space
- Developed and executed all corporate marketing, branding, and digital communications strategies
- Designed and launched a fully optimized company website, to include all SEO, copywriting, and back-end development—resulting in consistent top-page Google rankings.
- Established initial presence on social media platforms; managing content, analytics, and audience engagement.
- Wrote and distributed press releases, direct email campaigns, and coordinated media coverage for ongoing software release updates, user conferences, and trade shows
- Served as account executive for established customer base, to include upselling software and release updates, on premise hardware, and cloud server opportunities
- Responsible for all new business development, securing long term contracts with multiple large distributors across the US and Canada
Recruiting, Media & Advertising Specialist - Carrier One - Home Based, Remote Position with extensive travel to corporate offices in Chicago, IL
(2017-01 - 2020-12)
- Led national recruiting campaigns across job boards, social platforms, and paid media to source high-quality CDL drivers, mechanics, and office staff.
- Acted as full-cycle recruiter: sourced, screened, qualified, and scheduled candidates; coordinated onboarding and orientation logistics.
- Crafted compelling job descriptions, branded content, and targeted landing pages to support candidate engagement and employer reputation.
- Maintained detailed applicant records and compliance documentation in ATS throughout all hiring touchpoints.
- Tracked recruitment KPIs and adjusted advertising budgets based on performance metrics to optimize ROI.
- Collaborated with hiring managers and department heads to align recruitment strategies with workforce planning needs.
Director of Marketing - TruService Community Federal Credit Union - Little Rock, AR
(2015-01 - 2017-12)
- Created and implemented a comprehensive marketing strategy aimed at credit union membership growth and increased brand awareness across three Central AR branches.
- Launched new company website with online membership enrollment option, generating immediate increase in conversions.
- Built a robust community engagement and PR program to boost brand visibility and credibility.
- Managed all content creation, promotional campaigns, digital outreach, and social media
- Designed and distributed marketing collateral: direct mail, email newsletters, brochures, and giveaways.
- Trained staff in cross-selling and marketing techniques, specific to current promotions, as well as development of high-level training as it related to the credit union's long-term goals and vision
Public Relations Manager - Maverick Transportation - North Little Rock, AR
(2002-01 - 2015-12)
13 years with company, managing a team of six people across four departments, including marketing, in house corporate video, company store, and receiving room
- Worked directly with HR and Driver Recruiting to ensure steady pipeline of qualified leads for professional, over the road truck drivers, diesel mechanics, and all office personnel – for 10 company offices/terminals throughout the US
- Managed recruitment media buying and campaign planning across radio, outdoor, digital, and direct channels.
- Built and managed internal communication systems to support employee engagement, wellness programs, and milestone recognition.
- Built and maintained the corporate website and all supporting content; led two full redesigns.
- Collaborated on onboarding materials, internal branding initiatives, and training program collateral.
- Directed social media content and video strategy to promote company culture and career opportunities.
- Managed and reconciled a $5 million plus annual marketing budget, rigorously tracking ROI
- Recruiting Advertising and Marketing strategy more than doubled the size of Maverick's fleet, from approximately 600 trucks in 2002 to over 1,600 units during tenure
