Senior Adobe Consultant - Walgreens
(2026-02)
- Built and troubleshot Adobe Journey Optimizer (AJO) personalization logic using the personalization editor, Handlebars-based syntax, contextual journey event attributes, and conditional content rendering to control dynamic email content and promotions.
- Worked with AJO reusable fragments and expression fragments to modularize content, improve maintainability, and support centralized updates across journeys and campaigns, while validating personalization syntax and resolving editor-side validation issues.
- Built and supported Adobe Journey Optimizer (AJO) journeys using audience-based and event-based entry points, helping configure multi-step journey flows for real-time customer engagement across channels.
- Supported API-triggered campaigns in AJO by understanding the setup and execution flow for real-time communications initiated through REST APIs, including campaign properties, action/content setup, audience or identity-type configuration, scheduling, activation, and payload-based execution.
- Worked with transactional and marketing API-triggered campaign concepts for use cases such as operational notifications and personalized outbound messaging, including contextual data handling and external trigger-based execution patterns.
- Worked on configuration of fields/fields groups on a Schema to support event configuration and customization as needed per journeys for each line of Business.
- Mimic disposition data extract, create a scheduled query as part of migrating existing platform file into AEP/AJO using "message feedback event dataset" also maintaining the integrity of format among systems.
Senior/Lead Adobe Campaign Consultant - Epsilon – Publicis Groupe
(2024-04 - 2026-02)
Worked on clients including GM Financial, Nissan, and MGM International.
- Designed Multiple Custom solutions like room browsing session, abandon session retargeting to the client to add value and revenue to the client.
- Implemented One Click Unsubscribe to the client to support the ESP's requirement to let user unsubscribe with one-click and this is been done at a property level to support multiple properties of the Client.
- Implemented Dynamic Typology Rule to read the Delivery Content and identify any non HTTPS/HTTP URL's that supports client to not send sensitive URLs like gift card URL's and this has helped Client to maintain clean and a standard of URLs in their content.
- Implemented Typology to dynamically add additional URL Parameters which helped to track the personalized url for client to identify appropriate user activity more closely than ever.
- Worked with and Created new triggers to consume user activities based on a MGM Property.
- Implemented Abandoned cart for each client's property based on multiple triggers created on Adobe experience cloud.
- Cart activities are also tracked for some authenticated users of client via API calls that a Real Time Customer (RTC) makes to Adobe.
- Implemented and supported push notifications for the client to support customers who have installed a MGM App on their mobile devices.
- Created Recipient forms for the client for supporting marketers to save data into recipients easily as needed.
- Supporting multiple API's testing for the client using postman interface and also enter test data into schema as needed to support any testing efforts.
- Customized delivery form to add additional fields as needed for client's tracking of users and also customizing the delivery form extensively to pre-populate all the custom fields for marketers.
- Implemented Room Browsing session Campaign for the client which captures user browsing activity at each property of the client via a trigger and run a campaign as needed and sends an email to the customer. This has increased revenue by 5-10% at each property for the client within first 90 days of deployment. This was achieved by customizing the existing ootb pipeline event structure to accommodate the room browsing behavior.
- Implemented and used Web analytics account to track the user behavior and also customized or configured custom fields and tags to be send to analytics via this web analytics account.
- Extensively used Adobe Campaign v8 and exposure to its FFDA structure on this client's Instance.
- Extensively worked on PBlocks and HTML Content to develop email content for each campaign based on the look and feel at property level.
- Customized and developed HTML content for different emails, leveraging dynamic content, and conditional based content.
- Extensively worked on the Message center module to create and trigger several real time emails to customers.
- Worked on creating several event Types as needed for any new email template development.
- Providing and tracking open, clicks and sends transactional and marketing emails to help client track the performance of emails.
- Created several reports and alert emails that send daily, weekly and adhoc cadence with status for critical workflows, weblogging report to track web log errors, failed deliveries, statistics from deliveries that help monitoring.
- Worked on several instance level technical workflows that help client's vagility and maintenance of critical workflows to make they are in running state.
- Actively participating in data bricks connector success accelerator along with Adobe and coupon module implementation success accelerator.
- Integrated Stensul end to end with the ACC Platform to automatically upload templates that were created in Stensul UI.
- Also Used Stensul to create HTML Templates to be used in deliveries in adobe campaign v8.
- Also used litmus to test multiple channels in ACC like push message view, email view in outlook, gmail desktop, mobile, ios, android and any template testing as needed in ACC.
- Implemented push messages and used subscription API along with services as part of the implementation.
- Experience in ACC integrations like AEM, CRM connector, S3, SMS, Email accounts at brand level to the Client.
Senior/Lead Adobe Campaign Consultant - Epsilon – Publicis Groupe
(2021-05 - 2024-04)
- Design and Develop solutions for Client to produce value to the end customers.
- Worked on developing a solution for alert monitoring on crucial processes for GM financial.
- Worked on A/B testing for leveraging desired results and also helps domain reputation for the email sender while sending bulk emails.
- Worked on several servicing and marketing campaigns for the Client that send crucial emails to customers on their bill payments, lease/loan details.
- Worked on providing optimized solutions for Nissan Client that has delivered required value to the client.
- Design documents for new solutions provided to the client on a regular cadence.
- Implemented OnClick Unsubscribe functionality for one of the clients to be in compliance with major ISP's like Gmail and Yahoo.
- Created Push notification campaigns for a client to leverage the required solution.
- Design and Develop Workflows on a daily basis for the Comcast.
- Currently working migration project that migrated data from Aurora to Athena (DB's).
- Created new FDA Schemas from Athena Database to import Data into ACC.
- Created new schemas within ACC to store data locally from FDA Schemas.
- Created Technical workflows that run and load data to local tables from remote DB on a daily and weekly basis as per desired schedule.
- Created Campaign and workflow templates for Comcast Users to use the workflows as needed since there are several users for ACC designs.
- Extensively worked on Data validation for validating
