Sta Omar

Art director and designer with agency experience across integrated campaigns, digital design, social, and brand storytelling. Skilled in creative concepting, visual direction, and bringing ideas from strategy through execution. Known for strong visual taste, thoughtful storytelling, and culturally relevant creative.

Associate Art Director at DIGITAS North America Ad Agency (2026-06 – Present)

• Concepted creative on the McDonald's team for large-scale campaigns, collaborating with cross-functional teams to develop ideas from brief through presentation to internal teams, contributing to visual direction, storytelling, and strategic development.
• Designed within McDonald's CRM including app push notifications and personalized digital communications in Figma, translating campaign ideas and developing culturally relevant work for targeted customer engagement.

Art Director & Designer at MOJO Ad Agency & NASA (2024-01 – 2025-12)

• Art directed and designed a fully integrated campaign concept with 50+ design deliverables and $200K budget for NASA's Artemis program across out-of-home, digital, and experiential platforms
• Developed campaign insight, visual brand, 22-page planbook, and presentation materials for client-facing pitch
• Collaborated with copywriters and strategists to bring concepts from ideation through execution

Social Media & Marketing at Frank Stein Studios Barcelona (2024-01 – 2024-05)

• Supported production and social content for Samsung, Ketel One, and Adidas shoots
• Captured and edited behind-the-scenes and class content for 20+ posts & reels on social platforms
• Assisted with script revisions, talent materials, and 3 casting presentations

Events & Activities Director at Mizzou Homecoming & Kappa Alpha Theta (2023-01 – 2023-12)

• Served as creative lead for 5 large-scale, student-run experiential projects
• Oversaw concept development, design execution, and $21K budget constraints
• Managed 13 multidisciplinary teams from ideation through final execution

Social Media Designer at Matchbook Marketing Agency (2022-01 – 2023-12)

• Designed branded graphics and interactive social content in collaboration with copywriters and team leads
• Executed concepts across multiple social platforms with a focus on engagement and visual consistency

Style Advisor at Aritzia (2025-01 – Present)

• Applied brand visual standards and trend awareness to deliver cohesive, on-brand styling experiences
• Leveraged customer insights and behavior to tailor styling recommendations, strengthen brand connection and drive engagement
• Collaborated with team members to maintain consistent brand presentation in a fast-paced environment

Bachelor of Journalism in Advertising/Strategic Communication – University of Missouri (2021-01 – 2025-12)

Study Abroad Program in Strategic Communication – University of Barcelona (2024-01 – 2024-12)