Membership Manager, CNBC - NBCUniversal
(2022-01 - 2025-12)
- Managed a portfolio of executive-level members across CNBC's premier leadership communities, creating high-touch experiences that strengthened engagement and long-term relationships.
- Developed and executed strategic programming, exclusive events, and executive experiences that elevated member value and reinforced the CNBC brand.
- Partnered with senior business leaders to connect them with curated content, thought leadership, and networking opportunities aligned with their business priorities.
- Drove member engagement through personalized communication strategies, premium programming, and white-glove relationship management.
- Worked closely with some of the world's leading executives and decision-makers, delivering an exceptional brand experience across every member touchpoint.
Manager of Training and Omnichannel Experience - International Cosmetics & Perfumes
(2021-01 - 2022-12)
- Drove commercial growth across the U.S. and Mexico by developing retail sales and education strategies that strengthened brand execution and improved retail performance.
- Partnered with global and North American leadership to localize brand strategies, product launches, and commercial initiatives for the U.S. and Mexico markets.
- Led the planning and execution of product launches, retail activations, and seasonal campaigns, translating brand strategy into impactful in-store experiences.
- Managed relationships with luxury retailers including Saks Fifth Avenue, Nordstrom, Bloomingdale's, and Bergdorf Goodman, partnering on merchandising, retail marketing initiatives, seasonal campaigns, and product launches.
- Analyzed retail performance, sales trends, and market opportunities to optimize execution, identify growth opportunities, and support commercial success across key accounts.
Director of Sales - L'Oréal
(2019-01 - 2021-12)
- Directed a $10.5M retail business across 200+ Sephora, Ulta, Macy's, and Nordstrom locations, owning P&L, forecasting, inventory planning, pricing strategy, and commercial performance.
- Developed retailer-specific marketing plans that aligned brand priorities with retailer objectives, supporting product launches, promotional initiatives, merchandising programs, and commercial growth across key national accounts.
- Presented weekly business updates, launch strategies, and commercial recommendations to retail partners, ensuring alignment on merchandising, promotional initiatives, and annual business objectives.
- Developed digital and social media content that kept consumers connected to the brand, supported virtual selling initiatives, and drove retail sales during the COVID-19 pandemic.
- Led monthly business reviews with key retail partners, analyzing sales performance, consumer insights, inventory trends, and growth opportunities while presenting strategic recommendations to executive stakeholders.
Regional Sales Manager - L'Oréal
(2017-01 - 2019-12)
- Oversaw strategic retail accounts across Sephora, Ulta, Macy's, and Nordstrom, cultivating strong retailer relationships while driving business growth and elevating the in-store customer experience.
- Managed regional marketing and event budgets, optimizing investments across retail activations, product launches, and brand initiatives to maximize business impact.
- Executed trade shows, artistry masterclasses, retailer trainings, and experiential activations that increased product discovery, strengthened retailer advocacy, and supported successful product launches.
- Spearheaded the execution of product launches, new store openings, visual merchandising initiatives, and seasonal campaigns, ensuring premium brand presentation and operational excellence across key retail partners.
- Recognized as L'Oréal Luxe Brand Partner of the Year for exceptional partnership, brand advocacy, and business performance.
- Achieved Top 5 regional rankings for two L'Oréal Luxe brands across three territories for two consecutive years through strategic account management, retail execution, and outstanding brand representation.
Account Executive - L'Oréal
(2017-01 - 2017-12)
- Revitalized an underperforming territory by developing localized business strategies that accelerated sell-through, expanded market share, and reestablished the brand's competitive position.
- Identified new growth opportunities across key retail accounts, partnering with store leadership to increase distribution, optimize merchandising, and improve product visibility.
- Executed retailer marketing programs, GWP, sampling, and visual merchandising initiatives that translated brand strategy into compelling in-store experiences.
- Supported influencer partnerships and local marketing activations that generated consumer excitement, increased product trial, and strengthened retailer engagement.
- Built trusted relationships with Sephora, Ulta, Macy's, Nordstrom, and specialty retail partners, becoming a key resource for product education, business insights, and account development.
- Consistently exceeded territory objectives, earning promotion to Regional Sales Manager through strong commercial execution and sustained business growth.
Brand Manager and Events - Sephora
(2014-01 - 2017-12)
- Appointed as the Sephora SUBC Class Facilitator for the Westchester District, leading weekly Confidence Classes that empowered clients, elevated the in-store experience, and consistently achieved attendance and sales goals.
- Owned the commercial success of a luxury beauty brand, driving sales, brand awareness, and client engagement through strategic business planning and retail execution.
- Planned and executed high-impact in-store events, brand takeovers, and client experiences that increased traffic, strengthened customer loyalty, and drove incremental sales.
- Developed and coached Beauty Advisors through product education, artistry training, and selling strategies, creating a high-performing team that consistently exceeded brand goals.
- Partnered with Sephora leadership and cross-functional brand partners to execute product launches, visual merchandising updates, and promotional campaigns that elevated the customer experience.
- Analyzed sales trends, business performance, and client insights to identify growth opportunities, optimize execution, and maximize brand performance.
