Director of Sustainability (GreenLite Initiative) at Priority Plastics, Inc. (2024-10 – 2026-03)
- Operational Strategy: Spearheaded the GreenLite sustainability initiative, designing a comprehensive corporate roadmap targeting a 50% reduction in recyclable/natural resource usage by 2030.
- Systems Architecture: Built structural operational foundations by establishing plant-level recycling programs and KPIs to track waste reduction, recycling, and energy efficiency across multiple manufacturing locations.
- Strategic Adaptability: Successfully led multi-channel marketing campaigns and complex digital transformations, including complete website redesigns, CRM implementation, and e-commerce expansion.
- Diplomacy & Partnerships: Secured executive buy-in by leading the internal sustainability steering committee and forged critical alliances with major industry partners (e.g., Rockline Corporation, Virox Technologies) to integrate post-consumer recycled (PCR) materials.
- Resource Optimization: Implemented operational scrap reduction programs, systematically improving production yields while lowering overall operating costs.
Director of Marketing at Priority Plastics, Inc. (2018 – 2024)
Client Partnerships at Stack, Creative Marketing Agency (2016 – 2018)
- Relationship Management: Managed complex client ecosystems, utilizing an intuitive and supportive leadership approach to align brand strategies across diverse industries.
- Cross-Functional Execution: Led fluid, multi-disciplinary teams to deliver structured, high-impact content marketing, social media engagement, and web development frameworks.
Associate Marketing Manager at Johns Manville (2005 – 2016)
- Process Efficiency: Identified operational bottlenecks to implement structural improvements, successfully reducing commercial/industrial roofing material waste.
- Digital Transformation: Engineered new digital tools to streamline technical documentation, creating long-term structural savings of $100,000 annually in print overhead.
