Su Kim

Managed 4+ brand social media accounts, creating original multimedia content, overseeing content calendars, and leveraging analytics to drive sustained growth in followers, engagement, and impressions. Produced and optimized digital content through video production, community management, performance reporting, and A/B testing to maximize campaign effectiveness across multiple platforms. Served as the Spa Marketing Representative, helping lead the property's rebrand by developing and executing monthly integrated marketing campaigns that contributed to doubling year-over-year revenue.

Marketing Specialist - Live! Casino and Hotel Maryland - Hanover, MD

(2022-08)

• Managed 4+ brand social media accounts, creating original multimedia content, overseeing content calendars, and leveraging analytics to drive sustained growth in followers, engagement, and impressions.
• Produced and optimized digital content through video production, community management, performance reporting, and A/B testing to maximize campaign effectiveness across multiple platforms.
• Served as the Spa Marketing Representative, helping lead the property's rebrand by developing and executing monthly integrated marketing campaigns that contributed to doubling year-over-year revenue.
• Transitioned to Entertainment Marketing Representative, planning and executing marketing campaigns for nationally recognized artists including Nick Jonas, Katt Williams, Jeff Dunham, and other headline acts to increase ticket sales and entertainment package revenue.
• Managed cross-channel marketing initiatives spanning paid media, digital advertising, organic social media, promotions, and giveaways, collaborating with internal teams and external partners to maximize campaign reach, audience engagement, and event attendance.

Social Media & Marketing Manager - Maryland Plastic Surgery and PURE MedSpa - Glen Burnie, MD

(2021-11 - 2022-07)

• Produced video and social media content that increased brand awareness and strengthened the practice's online presence.
• Planned and managed promotional campaigns and event calendars, coordinating marketing initiatives across multiple departments.
• Managed the nonprofit fundraising auction supporting surgical care for military veterans, overseeing content and campaign execution.
• Developed patient success stories through interviews, testimonials, and case studies to build trust and support marketing efforts.

Freelance Social Media Expert - Vagabond Players - Baltimore, MD

(2024-10)

• Planned, created, and managed social media campaigns to promote theatrical productions and drive ticket sales.
• Produced engaging photo, video, and graphic content that strengthened audience engagement and expanded brand awareness.
• Monitored campaign performance and provided analytics and strategic recommendations to optimize future marketing efforts.
• Collaborated with leadership to develop content strategies that aligned with the organization's brand and season marketing goals.

Bachelor of Fine Arts - Public Relations & Advertising - Towson University (2021)