Supriya Naik Vazquez

Category and space planning professional with 10+ years turning syndicated, shopper, and retailer data into fact-based planogram recommendations that grow sales — including hands-on experience as a retailer-designated Category Captain. Skilled in Circana (IRI), Nielsen, and JDA/Blue Yonder, with a track record of building planograms, category reviews, and schematic presentations that support strategic retail accounts and field execution.

Background spanning CPG category analytics and visual merchandising brings both analytical rigor and a creative eye to shelf and space strategy, paired with clear, persuasive storytelling that wins stakeholder buy-in.

Space Planning Analyst - Ace Hardware Corporation - Oak Brook, IL

(2022-07 - 2026-06)

Served as retailer-designated Category Captain for Paint, Cleaning, and Lawn & Garden, delivering fact-based planogram recommendations and space planning strategy across multiple store formats.

• Built and maintained planograms in JDA/Blue Yonder, translating category and retailer data into space allocation decisions that improved shelf performance.
• Converted category strategy into optimized assortments and planograms, strengthening consistency and execution across the store portfolio.
• Partnered with merchandising, inventory, and category teams to support planning and field execution.
• Created JDA tables, highlights, and charts to visually translate planogram data for category and merchandising partners, and built labels and tables that streamlined planogram production and cut turnaround time.

Senior Space Technologist - Acosta Inc. (Client: Kraft Heinz) - Chicago, IL

(2018-04 - 2022-07)

• Used Circana (IRI) and Nielsen syndicated data to drive category analysis, assortment strategy, and fact-based planogram recommendations for retail customers.
• Built category reviews, merchandising plans, and schematic presentations that turned data into clear, actionable recommendations for customer and business stakeholders.
• Presented directly to customers, influencing space and assortment decisions and driving category growth.
• Identified shelf space expansion opportunities through financial and category analysis, growing product visibility and revenue.
• Developed planograms, reports, and insights that supported senior leadership decisions and field execution.
• Developed detailed JDA tables, highlights, and charts to turn planogram data into clear, easy-to-read visuals for customer and internal teams.

Category Lead for Consumables – Space & Merchandise Planning - Cognizant Technology Solutions (Client: Walgreens Boots Alliance) - Deerfield, IL

(2016-09 - 2017-06)

Served as Category Captain for Consumables, leading category planning, planogram development, and space execution across all store formats.

• Managed and trained a team of 7 analysts, raising planogram quality, accuracy, and turnaround performance.
• Built workflows, tools, and best practices that increased team efficiency and reduced rework.
• Presented category strategy, space recommendations, and growth opportunities to senior leadership.

New Store Visual Merchandiser - Levi Strauss & Co. - Bengaluru, India

(2013-08 - 2014-12)

Designed store layouts and planograms for new and existing stores, balancing merchandise mix and flow with sales goals.

• Partnered cross-functionally on New Store Openings, managing budgets, fixtures, and visual execution.
• Created detailed floor plan visuals, labels, and merchandising guides to translate layouts into clear, ready-to-execute references for store teams, speeding up new store setup.

Senior Analyst – Space Planning and Display - Tesco - Bengaluru, India

(2011-06 - 2013-08)

• Built store layout and merchandising plans using customer behavior data, increasing product visibility and improving space use.
• Turned sales data into space strategies that improved category profitability.
• Built detailed planogram tables, highlights, and layout visuals within the space planning system.

Cabin Crew - Qatar Airways - Doha, Qatar

(2010-12 - 2011-02)

Supported international flight operations, executing safety protocols and delivering a consistently high standard of in-flight customer service.

Design Head / Store Manager - Alchemy Design Studio - Goa, India

(2010-01 - 2010-12)

Managed store operations, staffing, and vendor relationships while overseeing merchandise flow and inventory levels.

Assistant Manager, Visual Merchandising - Reliance Trends Ltd. - Bengaluru, India

(2008-06 - 2009-12)

Designed in-store displays and led End of Season Sale campaigns, building foundational visual merchandising and store execution skills.

Master of Arts - Luxury and Fashion Management - Savannah College of Art and Design (2015 - 2016)

Bachelor of Design - Fashion Design - National Institute of Fashion Technology (2004 - 2008)