Susan Long

Floral Designer in the Greater Philly Area

Send Smiles, King of Prussia, PA November 2025 - Present

Floral Designer

• Designs and create 50+ custom floral arrangements daily for everyday, funerals, events, etc.
• Supports floral operations during peak holiday periods through efficient labor coordination and organized fulfillment
• Creates and follow recipes for arrangements to meet shop standards 
• Collaborates with team members to optimize shop organization and streamline daily workflow
• Works efficiently in a fast-paced retail environment, especially during peak seasons

Customer Service Manager

• Developed and maintained a comprehensive Process Manual outlining standard operating procedures for floral sales and business workflows
• Led all new employee training and onboarding for both office and showroom roles, ensuring consistent knowledge transfer and operational efficiency 
• Process orders from website sales, floral wire services, and phone orders
• Provided expert recommendations on flower types, colors, and arrangement styles based on customer preferences, occasions, and budget
• Design and assemble custom floral bouquets to meet individual customer specifications
• Process transactions accurately and efficiently using point-of-sale systems, handling cash and card payments
• Maintain a clean and organized work environment, including arranging floral/product displays, cooler upkeep, and general shop cleanliness

Self-Employed

• Designs and create custom floral arrangements for personal events, including weddings
• Manages all aspects of production, including floral recipes, sourcing, budgeting, and event-day setup
• Gains practical experience in floral design, event coordination, and customer communication
• Develops skills in floral mechanics, color theory, and arrangement styles through hands-on projects
• Established initial branding, pricing structure, and social media presence to promote services
• Continuously build portfolio and expand client base through word-of-mouth and online engagement

Exhibitor - Bucks County Community College

• Co-led an exhibit team to design and execute an educational exhibit aligned with the show's theme
• Collaborated in concept development and visual storytelling for the exhibit
• Developed a cohesive color palette and plant selection to reflect the show’s theme
• Created floral designs and recipes within defined budget constraints
• Utilized floral design methods, including structural design and floral installation techniques
• Worked on-site across multiple days to build, install, and maintain the exhibit and floral materials

Temple University, Fox School of Business, Philadelphia, PA

Bachelor of Business Administration Major: Supply Chain Management; Minor: Management Information Systems

Bucks County Community College, in partnership with the American Institute of Floral Designers (AIFD), Newtown, PA

Floral Design Certificate Program (Expected Graduation: 2026) May 2024- Present