Vice President of Marketing - Zeale - Remote / Los Angeles, CA
(2025-01)
Marketing leader for CatholicVote and Zeale, a multimedia platform spanning mobile apps, web, news, podcasts, streaming, newsletters, social, and paid media.
- Led launch marketing for Zeale, building an integrated audience-growth engine across app installs, newsletters, content, paid media, social/video, and lifecycle touchpoints; achieved Top 10 News Apps ranking within 48 hours of launch.
- Owned social media, paid media, email marketing, campaign calendars, and cross-channel growth strategy for Zeale, The LOOP, Champions Club, and major event campaigns.
- Built evergreen full-funnel campaign structure tying acquisition, activation, retention, donor/customer journeys, and revenue metrics to measurable business outcomes.
- Partnered with executive leadership, technology, creative, communications, advocacy, sponsorships, and operations to move the platform from launch to monetization and scalable marketing operations.
- Developed the company's first integrated marketing operating model spanning acquisition, lifecycle marketing, content, paid media, product launches, analytics, executive reporting, and revenue planning.
Vice President of Marketing, Streaming Division - Sony Pictures Entertainment - Culver City, CA
(2021-01 - 2025-01)
Marketing leader for the streaming division, building subscription-growth flywheels across acquisition, app marketing, data, and partner channels.
- Led performance marketing team and directly managed $32M digital advertising budget across SEM, PPC, video advertising, paid media, and acquisition campaigns; delivered 25.4% net subscriber growth.
- Spearheaded iOS, Roku, and Google Play app marketing strategy for global expansion, beating targets by 9.9%.
- Activated Sony first-party data to target 4.6M prospects and partnered with AVOD team on YouTube growth and monetization strategy without incremental media costs.
- Created product marketing roadmap with retail and B2B partnership inputs, including POP/POS strategy with Walmart sales leadership.
Vice President of Global Marketing - Cabeau - Woodland Hills, CA
(2019-01 - 2020-01)
Head of marketing reporting to the CEO for a global travel CPG company; led an 11-person team across creative, ecommerce, advertising, analytics, and customer experience.
- Repositioned the travel brand for gaming and work-from-home audiences in under two months, maintaining 3 ROAS while transforming the brand into a content-driven growth engine.
- Increased email open rates 3x, average order value 50%, and ecommerce sales conversion 2x through integrated creative, paid, organic, email, video, and social programs.
- Led retail partnerships and promotional SKU strategy with Walmart, Amazon, and specialty retailers, contributing to record company sales during BFCM and Prime Day.
- Established OKRs and cross-functional operating cadence to align marketing, sales, creative, ecommerce, analytics, and customer experience around profitable growth.
Director of Global Marketing - MGA Entertainment - Van Nuys, CA
(2017-01 - 2018-01)
Marketing executive for the world-leading toy company, connecting global brand launches with retail placement and online funnel optimization.
- Launched and managed four simultaneous product cycles, including retail activations for Walmart, Target, and SMB toy stores across in-aisle and endcap merchandising.
- Coached brand and digital teams to launch ecommerce sites, YouTube channels, and social pages for six global girls' brands; improved underperforming Arts & Crafts reviews from 2.5 to 4.75 stars through Bazaarvoice.
- Partnered with licensing, PR, creative, and sales teams to align global launches across retail, ecommerce, and digital channels.
Brand Lead - Nutritional Supplements - Beachbody - Santa Monica, CA
(2014-01 - 2017-01)
Brand and growth lead for health, wellness, and performance nutrition portfolio, spanning DTC, international expansion, ecommerce, affiliate, Amazon, and events.
- Built comprehensive launch and P&L for BeachbodyPerformance.com, producing $30M in year-one net revenue with 33% YoY growth, the largest supplement brand in company history.
- Led integrated acquisition strategy across social, affiliate marketing, SEO, SEM, PPC, e-tailers, and Amazon A+ stores; UX testing reduced bounce rate 7% and increased AOV from $20 to $52 in six months.
- Spearheaded first strategic IRONMAN North America partnership, extending content marketing, event activations, brand equity, and commerce through IronmanStore.com.
Senior Brand Manager - Natrol - Chatsworth, CA
(2011-01 - 2014-01)
Highest-ranking marketing executive reporting to the General Manager for a vitamin and supplement portfolio.
- Optimized $110M P&L and $6M marketing budget to deliver 35% growth, exceeding vitamin category growth by 300%, while leading ecommerce, brand, coordinator, PR, and web agency resources.
- Used Google Analytics, Adobe Analytics, and consumer insights to launch Fast Dissolve tablets and gummy supplements for adults and children; POS growth surpassed category growth by 21%.
- Rebuilt Natrol.com into a hybrid ecommerce catalog and brand website, improving UX and increasing social following 10x.
Brand Marketing Manager - Sprite & Flavors - Coca-Cola North America - Los Angeles, CA
(2007-01 - 2011-01)
- Managed Sparkling Flavor Portfolio in the West Region, accountable for volume and share targets across Sprite, Fanta, Fresca, Barq's, Pibb, Seagram's, and related brands.
- Converted Chinese American consumers to Sprite using market insights from China; raised Sprite share +0.30 and Sprite 2L volume +5.9% in participating retailers.
- Secured retail partners for 2008 Olympics media program, driving 23K incremental cases and Coca-Cola North America share swing of +1.7 versus Pepsi's -0.9.
Sales Planning Manager - Mars, Inc. - Vernon, CA
(2005-01 - 2006-01)
- Developed in-market sales programs, promotional plans, new-item launches, and $9M trade-spend strategy for the $159.5M pet treat segment across Pedigree, Whiskas, and Schmackos.
- Led customer-facing innovation work with Walmart, Petco, PetSmart, Target, and Costco; launched Whiskas Temptations Mega Bag, adding $4.4M incremental sales.
