Sydney Cooney

Entrepreneur with strong background in social media strategy, copywriting, and content creation. Skilled in enhancing online presence and fostering community engagement. Manages multiple clients in fast-paced startup while consistently delivering measurable results and enhancing online presence. Collaborative and committed to nurturing relationships with stakeholders, media and clients.

Founder - Swing Out Social Media - Boston, MA

(2024-01)

Developed and executed comprehensive social media strategies to enhance brand visibility for events as well as small and medium businesses.

• Create content including custom reels, carousels, and campaigns to boost presence across Instagram, Facebook, TikTok, and YouTube Shorts.
• Expanded holistic health client's follower account by 1.3 followers in 3 months and brought in 5 new affiliate workers in 6 months.
• Optimized and redid the entire website of a small local wellness client for SEO, increased visibility by 5% and got him to the first page of Google results in less than 6 months.

Content Marketing Writer (Academics) - Gordon College - Wenham, MA

(2023-01 - 2025-12)

Managed the college's blog, idea innovation, SEO strategy and content writing and editing.

• Improved SEO visibility and rankings by website by 12%.
• Translated complex academic research into engaging and accessible content for email, press releases and social media captions, resulting in a 10% increase in user engagement.
• Collaborated with the design and web teams on the content strategy for a new website for the college; crafted content strategy and copy for 50+ academic web pages, boosting SEO visibility by 12%.

Copywriter - 829 Studios Marketing Agency - Boston, MA

(2022-01 - 2023-12)

Delivered content strategy + copy across 20+ client accounts worth $100K–$500K (IT, luxury travel, food/beverage, fashion, manufacturing).

• Produced blogs, ads, email campaigns, and web copy tailored to audience personas. Collaborated with creative and web teams to develop client brand voices and messaging.
• Optimized the organic social copy of a swimsuit retail client, resulting in a 10% increase in user engagement within two months.

Content Marketing Specialist - 829 Studios - Boston, MA

(2020-01 - 2022-12)

• Designed and executed email campaigns (HubSpot, MailChimp) achieving 6% conversion rates and $11K monthly revenue for an ecommerce client.
• Wrote non-profit fundraising campaign emails that raised $50K in 6 weeks.

BA - English – Creative Writing (Minor: Business) - Gordon College (2019-01 - 2019-05)