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Design Thinking Strategist
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About
Design thinking Strategist with 10+ years of experience applying human-centered design, qualitative and quantitative research, and strategic innovation to shape impactful digital and enterprise solutions.
Subject Matter
Expertise in generative research, ethnographic studies, and design thinking methodologies, translating complex insights into actionable design strategies and business outcomes. Proven ability to lead research-driven innovation initiatives, facilitate workshops, and communicate insights through compelling storytelling and visual artifacts. Deep experience integrating emerging technologies such as AI and data platforms into user-centered solutions while advocating for ethical and responsible design practices.
Experience
Principal / Director – Design Thinking Strategist at Design Thinking & Innovation (DT&I) (2017-01 – Present)
- Lead research-driven innovation initiatives, applying design thinking and HCD methodologies to solve complex civic and enterprise challenges.
- Conduct qualitative research (interviews, ethnographic studies, workshops) and quantitative analysis (surveys, behavioral insights) to inform design strategies.
- Designed and facilitated design sprints and research workshops for diverse stakeholder groups (10–70+ participants), generating validated solution concepts.
- Synthesized research insights into clear opportunity areas, user journeys, and strategic design recommendations.
- Led "Design for Houston" initiatives in collaboration with City of Houston departments, translating research into real-world solutions and venture concepts.
- Created compelling research presentations, visual frameworks, and storytelling artifacts to communicate findings to leadership and stakeholders.
- Built and scaled a 2,500+ member innovation community, fostering collaboration across design, technology, and business disciplines.
- Regularly explored and introduced emerging trends in AI, design, and digital transformation, guiding community understanding and adoption.
Innovation and Strategy Consultant – Program Management. UX Research at Innovation and Strategy Consultant (2012-01 – Present)
Clients: CenterPoint Energy, United Airlines, BP, Aflac, MD Anderson, Blue Cross Blue Shield
- Conducted end-to-end UX research to inform enterprise product and platform strategies.
- Led customer discovery, user research, and journey mapping to uncover unmet needs and improve user experiences for the enterprises in health care, health insurance, Medicare and Medicaid domain.
- Partnered with cross-functional teams to translate research into design strategies, product roadmaps, and experience improvements.
- Applied AI-driven insights and analytics to enhance personalization and decision-making frameworks.
- Delivered executive presentations and workshops, translating complex research insights into actionable business decisions.
- Facilitated rapid prototyping and iterative testing, validating solutions with users before implementation.
- Contributed to AI and data governance strategies, ensuring ethical and user-centric technology adoption.
Senior Technical Program Manager (Platform Delivery) at Microsoft (2006-01 – 2012-12)
- Led employee-focused (EX) product delivery across enterprise applications, integrating user needs into technical solutions.
- Collaborated with design, engineering, and business teams to improve enhance and improve process efficiency and technical capability.
- Supported data-focused decision-making received from enterprise tools, testing, and analytics.
- Managed large-scale releases and ensured alignment between employee needs and technical architecture.
Education
Master of Computer Applications in Computer Applications – University of Madras
Bachelor's Degree in Electronics – Nagpur University

