Spa Operations Director
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Spa Director with 8+ years of experience leading luxury, corporate, and medical spa environments. Proven track record of driving consistent revenue growth, optimizing KPIs, and delivering elevated guest experiences. Expertise in P&L management, membership-based business models, and operational excellence across high-volume and high-touch service environments. Known for blending structured corporate systems with revenue-focused strategy to improve performance, retention, and brand integrity.
Founder & Spa Director | Wellness Operations Director
Mahaly Spa — North Carolina
2020 – Present
Directed full P&L management for a growing spa averaging ~$30,000/month in revenue
Led a team of up to 12 service providers and administrative staff, overseeing hiring, training, and performance management
Achieved ~20% year-over-year revenue growth (first 3 years) and sustained ~13% growth in subsequent years
Built and scaled a membership-based revenue model, contributing to approximately 50% of total revenue
Managed ~300 clients per month, optimizing booking strategies and service provider utilization
Implemented KPI-driven systems to track client retention, revenue per hour, and service productivity
Developed and executed marketing, content, and community engagement strategies to increase visibility and client acquisition
Curated and hosted high-impact client events and brand activations to strengthen loyalty and local presence
Maintained focus on brand integrity, elevated client experience, and operational efficiency, positioning the business for successful transition/sale
Massage Envy — North Carolina
2018
Co-managed operations of a high-volume spa with 30+ service providers, including massage therapists and estheticians
Drove membership growth and retention, the primary revenue stream, through performance tracking and client engagement strategies
Maintained and improved KPIs, booking efficiency, and provider productivity metrics
Ensured compliance with corporate standards, SOPs, and brand protocols across all operations
Led implementation of new corporate initiatives and operational updates within the clinic
Optimized use of Millennium (spa management software) to improve scheduling, reporting, and operational workflows
Played a key role in achieving and maintaining asthma-friendly clinic certification through strict adherence to compliance and operational standards
Supported local marketing and social media initiatives to increase visibility and drive client traffic
Collaborated cross-functionally to ensure alignment between operations, sales, and client experience delivery
Medical Esthetician | Laser Technician
Restoration Med Spa — North Carolina
2019
Delivered advanced aesthetic treatments, including Hydrafacial and laser-based services
Certified in CoolSculpting and additional body contouring technologies
Assisted medical injector with procedures and patient care coordination
Developed customized treatment plans focused on results-driven outcomes
Maintained strict adherence to clinical protocols and medical spa standards
Spa Vital at Pura Vida Wellness Club — Denver, CO
2016 – 2018
Directed operations of a luxury spa within a high-end wellness club serving high-net-worth clientele
Managed a team of 8–10 massage therapists, 4 estheticians, and front desk staff, ensuring high performance and service standards
Oversaw KPIs, service productivity, and booking optimization strategies
Achieved approximately 9% revenue growth during tenure through operational improvements and client experience enhancements
Led staff training and development, including coordination with retail and brand partners
Curated and executed exclusive wellness events and corporate spa experiences
Collaborated with wellness club leadership to enhance member engagement and cross-functional service offerings
Maintained a client base composed of approximately 60% membership clientele, reflecting strong retention and loyalty
Upheld luxury service standards and brand positioning in a competitive, high-income market
P&L Management & Revenue Growth
Spa Operations & Team Leadership
KPI Optimization & Forecasting
Membership & Client Retention Strategy
Sales, Marketing & Brand Visibility
Cross-Functional Collaboration
Training, Compliance & Brand Standards
EDUCATION & CERTIFICATIONS
Licensed Esthetician — North Carolina
Certified in CoolSculpting & Advanced Aesthetic Treatments
Advanced training in laser treatments, Hydrafacial, and medical-grade skincare
