Associate Director of Middle School Admission | Advisor, BGB (Brown Girls Believe) Affinity Group - The Agnes Irwin School - Bryn Mawr, PA
(2021-01)
- Grew Middle School enrollment by nearly 20% over 5 years through strategic recruitment, tour, and yield initiatives; achieved new student yield as high as 88%, consistently converting admitted families at rates well above national independent school benchmarks (typically 50-65%); contributed to a MS community that welcomed 50+ new students of color over five admission cycles, supporting the school's access and belonging initiatives
- Strengthened feeder-school pipelines through strategic school visits, fairs, and personalized touring, growing relationships that directly support enrollment goals
- Built and managed a 99-student tour guide program, developing student ambassadors as a core recruitment asset
- Designed and executed the full admissions calendar — recruitment, yield, retention, and onboarding events — across the enrollment funnel
- Led Tuition Assistance research for Middle School applicants, supporting equitable access to financial aid
- Chaired the Middle School Task Force and served on the school's Facilities RFP Committee, contributing strategic input beyond the admissions office
- Advised the Middle School's Black and Brown student affinity group, strengthening the school's culture of belonging and retention
Associate Director of Admission | Senior Class Dean | Varsity Squash Coach & Player Recruiter - Westover School - Middlebury, CT
(2017-01 - 2021-12)
- Developed targeted marketing initiatives to attract affluent families of color and homeschooled families, expanding the applicant pipeline into new communities
- Directed prospective student interviews and produced social media and acceptance-video content that shaped the school's admissions brand
- Planned and hosted monthly open houses throughout the application season, driving yield among admitted families
- Served on the Dean of Students Committee overseeing student well-being; partnered with College Counseling, Alumni, and Development on cross-office initiatives
- Led senior class programming and fundraising for the senior class gift; served as liaison between the senior class and school administration
- Recruited domestic and international student-athletes (including from Egypt and Mexico), expanding the school's global reach
Member & Director of Marketing - Independent Trust
(2020-01 - 2020-01)
Directed social media strategy and content for a non-profit connecting independent-school alumni of color (independenttrust.org)