Tanner Shupe

My name is Tanner Shupe. I am currently an undergraduate student in the Marketing Program at Brigham Young University. I am an aspiring Marketing professional with a passion for combining creativity, strategy, and data to help brands connect with their audiences.

Through experiences in digital marketing, social media, market research, and marketing strategy, I’ve developed a strong interest in understanding what drives people and turning those insights into meaningful marketing experiences. My goal is to build a career in digital and sports marketing where I can use creativity, analytics, and strong communication to help organizations grow and make a lasting impact.

Front Desk Attendant at Rollins Center for Entrepreneurship and Technology (2026-07 – Present)

• Created marketing materials, social content, and email campaigns to promote a 3-day entrepreneurship conference
• Coordinated conference communications for 38 panelists and participants through outreach materials, and signage
• Created and distributed weekly and monthly newsletters reaching over 3,200 executives, students, and donors
• Streamlined office operations through Google Drive migration and new SOPs and onboarding procedures

Delivery Associate at Trailblazer Transportation LLC (2026-05 – 2026-07)

• Resolved customer and package issues and consistently completed routes within a 10-hour limit
• Delivered up to 350 packages daily using Amazon routing software to maximize route efficiency and productivity

Peer Mentor at BYU Office of First Year Experience (2025-04 – 2026-04)

• Mentored and guided 50 students at a time in academic planning, goal setting, and study strategies
• Met one-on-one with students, using Motivational Interviewing to support self-reflection and problem-solving skills
• Used an Early Alert system to identify students needing support and conduct proactive outreach to help them

Marketing and Strategy Intern at Ignite Studios (2026-01 – 2026-04)

• Co-developed membership model with pricing, benefits, and revenue projections to guide program development
• Developed marketing positioning statements, content calendar, and promotional concepts to facilitate brand strategy
• Researched 14 competing studios to identify market opportunities and inform membership strategy

Social Media Marketing Intern at Stella H. Oaks Foundation (2025-10 – 2025-12)

• Contributed to the creative strategy for the inaugural intern team of a non-profit marketing campaign
• Edited and refined social media content using feedback to strengthen messaging and audience reach
• Assisted in growing platform audience by 136 followers, achieving up to 149.9% growth over a two-month period

Wiggy Wash Supervisor at Mammoth Holdings (2024-09 – 2025-05)

• Consistently exceeded membership goals with a 25% monthly sales rate while delivering excellent customer service
• Resolved customer concerns with empathy to ensure customer satisfaction, leading to growth in positive reviews

Volunteer Representative at The Church of Jesus Christ of Latter-day Saints (2022-08 – 2024-08)

• Served in leadership roles ensuring alignment with goals and expectations
• Assisted in driving an increase in all six performance metrics simultaneously using an accountability system
• Managed social media account and executed targeted ad campaigns, increasing reach and engagement

Bachelor of Science in Marketing – Brigham Young University — Marriott School of Business (Expected Graduation: April 2028)