Area Sales Manager - Menu - South Region, Pakistan
(2023-11)
- Builds the joint business plan with Local and International Modern Trade and the top tier GT as well, and action plan to implement the channel strategy and ensure its execution and tracking down to store level and sell out of south region.
- Built new customers business plan in Hyderabad city, Mirpurkhaas, Badin cities
- Planned forecasts to achieve the accounts results: turnover, market share, profit. Planned all growth drivers accordingly.
- Planned to maximize the visibility of company products within channel/customer, balancing customer priorities with category objectives.
- Work closely with cross functional departments like supply chain, finance, marketing and trade Marketing to develop customer specific tailor-made strategies for accounts.
- Accountable and responsible to coach team and identifying their training and development needs.
- Strong follow up & coordination with team and buyers to smooth the operation and hawk eye on competitor intelligence to take tactical and timely pre-decisions to counter competitor moves.
- To liaise with key account contacts, build and retain relationships.
- Lead and develop the team's field and execution skills.
- To effectively solve problems and manage risk to ensure achievement of targets.
Area Sales Manager - Menu - South Region, Pakistan
(2022-10 - 2023-08)
- Builds the joint business plan with Local and International Modern Trade and the top tier GT as well, and action plan to implement the channel strategy and ensure its execution and tracking down to store level and sell out of south region.
- Built new customers business plan in Hyderabad city, Mirpurkhaas, Badin cities
- Planned forecasts to achieve the accounts results: turnover, market share, profit. Planned all growth drivers accordingly.
- Planned to maximize the visibility of company products within channel/customer, balancing customer priorities with category objectives.
- Work closely with cross functional departments like supply chain, finance, marketing and trade Marketing to develop customer specific tailor-made strategies for accounts.
- Accountable and responsible to coach team and identifying their training and development needs.
- Strong follow up & coordination with team and buyers to smooth the operation and hawk eye on competitor intelligence to take tactical and timely pre-decisions to counter competitor moves.
- To liaise with key account contacts, build and retain relationships.
- Lead and develop the team's field and execution skills.
- To effectively solve problems and manage risk to ensure achievement of targets.
Asst. Key Accounts Manager - Alshaheer Foods - South Region, Pakistan
(2017-11 - 2022-10)
- Builds the joint business plan with Local and International Modern Trade and the top tier GT as well, and action plan to implement the channel strategy and ensure its execution and tracking down to store level and sell out of south region.
- Planned forecasts to achieve the accounts results: turnover, market share, profit. Planned all growth drivers accordingly.
- Planned to maximize the visibility of company products within channel/customer, balancing customer priorities with category objectives.
- Work closely with cross functional departments like supply chain, finance, marketing and trade marketing to develop customer specific tailor-made strategies for accounts.
- Accountable and responsible to coach team and identifying their training and development needs.
- Strong follow up & coordination with team and buyers to smooth the operation and hawk eye on competitor intelligence to take tactical and timely pre-decisions to counter competitor moves.
- To liaise with key account contacts, build and retain relationships.
- Lead and develop the team's field and execution skills.
- To effectively solve problems and manage risk to ensure achievement of targets.
Key Accounts Executive - IMT - National - Karachi Region, Pakistan
(2012-02 - 2017-10)
- Responsible for IMT i-e Metro Cash & Carry& Carrefour Accounts of Karachi Region
- Involve in planning, development and forecasting International Modern Trade.
- Responsible for the sales activities in the designated region/branch, order generation and follow-up.
- Consistent follow up at IMT stores to achieve sales targets and checking on International Modern Trade Outlets Stocks in store's warehouse's.
- Building and strengthening key relationships with International Modern Trade.
- Maintaining constant client products awareness through regular Trade Marketing.
- Negotiating composite annual/product deals with regard to shelf space, merchandising, POS material, in-store events, promotions, demonstrations and sampling.
- Creating & retaining positive relationships with potential & existing customers.
- Periodically reviewing performance of merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation.
- Monitoring competition activities in the market & developing plans to maintain leadership of products as well as defuse competition impact.
- Coordinating regularly with the buyers & department manager & meeting customers to assess progress and reflect on new opportunities and development requirements for products & Trade Marketing.
- To manage JBP's of International Modern Trade.
- Prepare Sales Operational Plan in line with regional objectives.
- Prepare monthly IMT budget in liaison with the regional sales target.
- Develop all necessary procedures and processes to ensure that the sales force operates efficiently and effectively and achieve all sales targets.
- Maximize sales efforts by providing training, counseling, and feedback and communicate effectively with sales International Modern Trade team through regular meetings.
Sales Executive – Public Accounts & Distributors - National - Karachi Region, Pakistan
(2010-07 - 2012-01)
- Responsible for primary and secondary sales target achievement of the assigned territory.
- Negotiation and agreement with key accounts on aspects like in-store placement, promotions, branding and rentals.
- Manage distributor's ROI and negotiate with distributor on aspects like in-market credit, market execution excellence, primary sales phasing, sales-force compensation & special incentives.
- Responsible for ensuring category and channel wise growth.
- Fostering strong relationships with major super market chains.
Sales Executive – General Trade - National - Karachi Region, Pakistan
(2009-07 - 2010-06)
- Responsible for managing and developing sales and distribution network.
- Responsible for managing specific territories, and planning and implementing targeted campaigns.
- Lead and motivate sales team to achieve consistently strong results.
- Market surveys and visit to ensure availability and visibility.
- Plan, formulate and roll out new products in the market.
