AI Content & Evaluation Specialist at Mercor (2026-01 – Present)
Contract role focused on AI evaluation and creative operations integration.
- Designed complex prompt-rubric pairs identifying critical logic gaps in frontier LLMs for leading AI research labs — directly applicable to AI tooling adoption, intake governance, and measurement in creative operations environments.
- Built structured evaluation frameworks ensuring consistent high-quality data collection — transferable to creative brief quality standards, ops reporting cadences, and performance measurement systems.
Creative Resource Management Lead at BBDO New York (2024-08 – 2025-02)
Contract role leading brief intake, creative assignment, and freelance bench management for Fortune 500 campaigns.
- Owned the full brief intake and creative assignment process for Fortune 500 campaigns — reviewing incoming briefs for scope and feasibility, assigning creative talent based on skills and capacity, and managing utilization and bandwidth weekly to keep resourcing decisions data-driven.
- Managed a PM team of 6 and built BBDO's freelance bench from scratch — recruiting top creative talent, negotiating rates, and ensuring the agency remained resourced at peak performance across concurrent campaigns.
Agency Operations Lead at T!LT Group (2023-06 – 2024-07)
Full-time role implementing performance review processes and digital asset management for a 50-person live event production organization.
- Built agency's first performance review process for a 50-person live event production organization — wrote all staff reviews across account, production, and creative teams and managed full cycle through Gusto.
- Led mid-rollout implementation takeover of Deltek Workbook — managing beta, staff training, vendor relationship, and cost optimization — while simultaneously designing end-to-end digital asset management workflow for live event content capture.
Head of Creative Operations & Project Management at Johannes Leonardo (2021-12 – 2022-06)
Full-time hybrid role leading comprehensive creative operations transformation including brief intake, PM function, and capacity planning implementation.
- Promoted from contractor to full-time to lead comprehensive creative operations transformation — rebuilt the brief intake and creative assignment process from the ground up, re-established the PM function, and introduced capacity planning and utilization tracking where none existed.
- Secured finance approval for Harvest Forecast implementation — introducing the data infrastructure needed to match creative talent to briefs based on actual bandwidth rather than assumption, giving leadership real-time visibility into pipeline and team health.
- Partnered with CCO on full talent audit — assessed skills, bandwidth, and career goals across creative team, analyzed compensation data, and ensured pay equity between male and female creatives.
Creative Services Lead at Airbnb (2019-10 – 2020-05)
Full-time role managing brief intake and creative assignment for global marketing organization overseeing 55+ creative professionals.
- Owned brief intake, timeline review, and creative assignment for Airbnb's global marketing organization — overseeing 55+ creative professionals across brand, product, and campaign work spanning multiple time zones and regional markets.
- Drove 35% increase in resource utilization by transitioning freelance projects to core staff — acting as primary integration point between Marketing, Creative, and Legal to ensure every brief was properly scoped, resourced, and delivered.
- Built and scaled the operational infrastructure supporting a fast-moving global creative organization, championing diversity-led resourcing that improved both team composition and creative output.
Head of Creative Services at 360i (2017-07 – 2019-10)
Full-time role managing brief intake and creative assignment for Fortune 500 campaigns across multi-client agency.
- Led brief intake, creative assignment, and capacity management for Fortune 500 campaigns across a high-volume multi-client agency — ensuring the right creative talent was matched to the right brief at the right time while partnering with C-suite on long-term ops strategy.
- Developed and implemented resource management processes improving capacity visibility, reducing staffing conflicts, and scaling creative output in line with new business growth.
- Pioneered H1B visa talent integration program — demonstrating complex global workforce planning and a deep commitment to building diverse, high-performing creative teams.
Creative Resource Manager at Ogilvy & Mather (2013-07 – 2017-07)
Full-time role serving as primary creative operations lead for global agency handling brief intake, creative staffing, and capacity planning.
- Served as the primary creative operations lead for one of the world's most iconic agencies — owning brief intake, creative staffing, timeline review, and capacity planning for brand creative and UI/interaction design groups across assigned accounts.
- Monitored utilization and team bandwidth weekly, resolving resource conflicts and presenting capacity data to CCOs — ensuring creative assignments were always grounded in evidence rather than assumption.
- Led global new business pitch resourcing — sourced and managed 20+ freelancers per pitch, winning global accounts including Coca-Cola and British Airways while maintaining day-to-day department operations.
Senior Project Manager at TBWA\Chiat\Day (2007-07 – 2012-07)
Senior Project Manager role in earlier career.
Senior Project Manager at Translation LLC (2012-07 – 2013-07)
Senior Project Manager role in earlier career.
Production Manager at Progressive Promotions (2006-06 – 2007-07)
Production Manager role in earlier career.
Traffic Manager at ID Media (2004-06 – 2006-06)
Traffic Manager role in earlier career.
