MARKETING MANAGER - CLIENTELE RECRUITERS
(2023-02)
- Lead cross-functional teams to develop and execute successful marketing campaigns.
- Generating branded materials for digital and print use to support the recruiting and sourcing teams.
- Train new Marketing Specialists and manage marketing teams.
PRODUCT MARKETING COORDINATOR - CLARIVATE (MONDO)
(2022-07 - 2023-01)
- Support the Product Marketing Manager with market research efforts, case study and competitive analysis development, customer-facing collateral/presentations, sales training materials and develop messaging.
- Led market research efforts resulting in a 10% increase in customer satisfaction.
- Understand customer needs and apply revised messaging that elevates the company's value proposition across multiple marketing assets.
MARKETING SPECIALIST - COX COMMUNICATIONS (PRIMUS SOFTWARE CORPORATION)
(2021-11 - 2022-06)
- Managed migrations of over one thousand email proofs and developed complexity reports through WorkFront
- Launched marketing campaigns in Adobe Campaigns and completed CRF forms, including SCIDs in SharePoint
- Led execution and implementation of showmail and major pay-per-view campaigns, achieving 100% success rate.
MARKETING MANAGER - TRANQUILITY HOME HEALTH CARE
(2012-01 - 2021-10)
- Conducted market research and devised marketing strategies that led to a 40% increase in client referrals.
- Strategically planned and executed initiatives to attract new clients and developed new ideas, resulting in a 10% uptake in client referrals.
- Orchestrated and implemented successful marketing events and outings at various locations, enhancing communication channels and boosting employee engagement.
- Created promotional videos and flyers utilizing Adobe Creative Suite
MARKETING MANAGER - CLIENTELE COMMUNICATIONS
(2015-01 - 2020-10)
- Conducted market research and collaborated with the marketing team to analyze findings to optimize marketing activities.
- Tracked the design, proofreading, and production process of promotional materials.
- Coordinated design projects and maintained client database, resulting in a 50% increase in production and 20% improvement in meeting customer demand.
- Oversaw and supervised marketing operations to achieve revenue targets.
Internship - MARKETING & ADVERTISING - LOAVES AND FISHES
(2011-01 - 2012-12)
- Redesigned company's brochure and other marketing material using InDesign software and supported staff with daily tasks such as preparing care packages for pickup.
- Volunteered additional hours in order to provide added team support and used the experience to examine the role that marketing plays in creating social change and providing needed support for communities.
