Teresa Lin

Conducted structured data analysis and developed Excel visualizations to assess key trends, translating quantitative insights into strategic recommendations for client decision-making Analyzed consumer engagement trends across China’s gaming market through primary and secondary research, synthesizing insights by leveraging AI tools, and informing go-to-market strategy for $1M tech startup Researched global short-form video consumption patterns and talent pipelines across 5 markets, benchmarking industry standards and delivering data-backed recruitment strategy that shaped hiring direction

Strategy Consultant Intern - The Confluence

(2025-01 - 2025-12)

• Conducted structured data analysis and developed Excel visualizations to assess key trends, translating quantitative insights into strategic recommendations for client decision-making
• Analyzed consumer engagement trends across China’s gaming market through primary and secondary research, synthesizing insights by leveraging AI tools, and informing go-to-market strategy for $1M tech startup
• Researched global short-form video consumption patterns and talent pipelines across 5 markets, benchmarking industry standards and delivering data-backed recruitment strategy that shaped hiring direction

Marketing Strategy & Communications Associate - Asia Business Conference

(2022-09 - 2024-12)

• Directed strategic planning and stakeholder management for largest student-led conference in North America, coordinating engagement with 25+ Fortune 500 executives across global panels
• Developed and executed integrated content strategy rollout plan by leveraging engagement metrics across social media and campus channels, increasing audience reach by 60%
• Identified most effective outreach channels and redesigned attendee acquisition, centralizing internal resources, and simplifying sign-up process, exceeding highest turnout by 30%

Course Assistant - Ross School of Business, Business Communications Department

(2023-04 - 2026-05)

• Coached 4-member student team on sustainable fashion marketplace pitch, restructuring delivery strategy and narrative flow, securing 2nd place at the Zell Lurie Institute for Entrepreneurial Studies’ competition
• Mentored 30+ first-generation students through 1:1 sessions, targeted feedback, and speaker panels, strengthening leadership development and recruitment readiness
• Translated faculty’s conceptual frameworks into structured course materials by distilling learning objectives into clear deliverables, receiving positive student feedback and adopted for future course iterations

Ross Leaders Academy Fellow - Sanger Leadership Center, University of Michigan

(2025-09 - 2026-04)

• Developed proficiency in high-impact communication, strategic influence, and relational intelligence through 22.5+ hours of action-learning curriculum by applying leadership frameworks in real-time scenarios with peers and senior facilitators
• Engaged in 8 hours of executive coaching (1:1 and group tracks) identifying individual strengths to optimize team performance, developing adaptive leadership strategies, and build capacity to lead through volatility and ambiguity

Certified Council Facilitator - Dandelion – Snap Inc. × Center for Positive Organizations

(2026-02 - 2026-02)

• Designed and led Council for communities and class by operationalizing research-backed frameworks for empathy, inclusion, and relational trust through completion of specialized facilitator training in the Council method

Bachelor of Business Administration (BBA) - Emphasis in Strategy and Business Communications | Minor in Entrepreneurship - University of Michigan - Stephen M. Ross School of Business (2022-08 - 2026-05)

Exchange Semester - Leading New Ventures to Growth, International Business, Organizational Change Design, Management of People at Work - Singapore Management University (SMU) (2025 - 2025)

Spring - Greater China & SEA Markets, Culture, & Strategy - Hong Kong University of Science and Technology (HKUST) (2025 - 2025)

Short Term Abroad - Marketing for a Better World - Vienna University of Economics and Business (WU) (2026 - 2026)