Teresa Lin

Strategy Consultant Intern - The Confluence

(2025-01 - 2025-12)

Conducted structured data analysis and developed Excel visualizations to assess key trends, translating quantitative insights into strategic recommendations for client decision-making
Analyzed consumer engagement trends across China’s gaming market through primary and secondary research, synthesizing insights by leveraging AI tools, and informing go-to-market strategy for $1M tech startup
Researched global short-form video consumption patterns and talent pipelines across 5 markets, benchmarking industry standards and delivering data-backed recruitment strategy that shaped hiring direction

Marketing Strategy & Communications Associate - Asia Business Conference

(2022-09 - 2024-12)

Directed strategic planning and stakeholder management for largest student-led conference in North America, coordinating engagement with 25+ Fortune 500 executives across global panels
Developed and executed integrated content strategy rollout plan by leveraging engagement metrics across social media and campus channels, increasing audience reach by 60%
Identified most effective outreach channels and redesigned attendee acquisition, centralizing internal resources, and simplifying sign-up process, exceeding highest turnout by 30%

Course Assistant - Ross School of Business, Business Communications Department

(2023-04 - 2026-05)

Coached 4-member student team on sustainable fashion marketplace pitch, restructuring delivery strategy and narrative flow, securing 2nd place at the Zell Lurie Institute for Entrepreneurial Studies’ competition
Mentored 30+ first-generation students through 1:1 sessions, targeted feedback, and speaker panels, strengthening leadership development and recruitment readiness
Translated faculty’s conceptual frameworks into structured course materials by distilling learning objectives into clear deliverables, receiving positive student feedback and adopted for future course iterations

Ross Leaders Academy Fellow - Sanger Leadership Center, University of Michigan

(2025-09 - 2026-04)

Developed proficiency in high-impact communication, strategic influence, and relational intelligence through 22.5+ hours of action-learning curriculum by applying leadership frameworks in real-time scenarios with peers and senior facilitators
Engaged in 8 hours of executive coaching (1:1 and group tracks) identifying individual strengths to optimize team performance, developing adaptive leadership strategies, and build capacity to lead through volatility and ambiguity

Certified Council Facilitator - Dandelion – Snap Inc. × Center for Positive Organizations

(2026-02 - 2026-02)

Designed and led Council for communities and class by operationalizing research-backed frameworks for empathy, inclusion, and relational trust through completion of specialized facilitator training in the Council method

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