Senior Brand Designer at C.H. ROBINSON (2024-01 – 2026-06)
On contract
- Outperformed external agency concept/design for executive-selected AI supply chain web section; eliminated external vendor costs.
- Redesigned corporate resource hub, creating custom iconography to align content by subject; boosting user engagement by 42.3%.
- Instrumental in establishing a cohesive design system. Created consistency across campaigns, sales enablement, execute communications, digital experience, and customer marketing.
- Partnered with MARCOM teams, resulting in brand alignment throughout the organization.
- Contributed to a high performing, in-house creative organization; produced more than 10,000+ brand assets annually. Improved consistency, and enterprise-wide governance.
Brand Designer/Marketing Associate at ST. DAVID'S CENTER (2022-01 – 2024-12)
- Partnered with executive leadership to build cohesive print, social, and web assets; unified organization's internal/external brand presence.
- Executed multi-channel marketing campaigns to amplify organization's mission; increased audience reach and community engagement.
Senior Brand Designer at RESIDEO (2021-01 – 2022-12)
On contract. Creative and strategic consulting, design, and production for C-suite and sales team.
Senior Graphic Designer at OPTUM (2018-01 – 2020-12)
- Initiated self-directed research and creative explorations to scale an external agency's campaign concept. Shaped foundational framework for Optum's total rebrand.
- Collaborated with Brand & Experience leadership, executive stakeholders, and agencies to evolve enterprise brand expression for nation's largest healthcare organization.
- Executed integrated brand experiences spanning campaigns, executive communications, events, digital, merchandise, and customer engagement.
Senior Graphic Designer at SMITH & NEPHEW (2014-01 – 2017-12)
- Achieved immediate ROI with effective patient marketing outreach program for 250+ medical facilities.
- Created cohesive customer experiences across digital, print, training events, and environmental communications.
- Served as creative liaison across geographically distributed teams and agency partners.
