National Field Sales and Education Training Specialist - EuroPharma - Green Bay, WI
(2017-07 - 2026-07)
- Acted as territory account executive for the award-winning Terry Naturally brand, driving field sales, positioning, and revenue across 100+ premium nutritional supplement formulations throughout the Western U.S., under natural-products industry pioneer Terry Lemerond.
- Led field and territory sales training, delivering dynamic education programs, live presentations, and in-store aisle coaching to key retail stakeholders, staff, and consumers, directly elevating product adoption and partner sales.
- Served as subject matter expert on natural medicine, herbalism, and clinical nutrition, using consultative selling to build trust and long-term brand loyalty with retail partners.
- Traveled extensively to lead regional events, educational dinners, and sales expos, optimizing territory footprint and key account performance.
Sales Ambassador - B.E. Natural Brand - San Diego, CA
(2022-05 - 2023-07)
- Spearheaded direct-to-consumer sales strategies within high-traffic retail venues, driving immediate brand recognition and product velocity.
- Executed interactive live product demonstrations, converting high-volume prospective customers into long-term brand advocates.
Wellness Department Manager - Earth Fare - Fort Wayne, IN
(2016-07 - 2017-07)
- Managed department operations across vitamin, beauty, and specialty categories, coordinating 175 product vendors and driving a 35% increase in total category sales over the prior year.
- Directed daily operations including inventory forecasting, procurement, receiving, invoicing, pricing strategy, and planogram execution.
- Led employee scheduling and performance management while executing weekly promotions, quarterly inventory audits, and major retail events.
- Outperformed 39 regional locations to win the corporate Weleda Products Sales Contest.
Founder & Managing Director - NuCentury Inc. (dba NuCentury Therapy) - Billings, MT
Built and operated a health and wellness practice from the ground up, delivering holistic fitness, nutrition, and therapeutic care to a clientele of over 600 active accounts.
- Generated recurring revenue through organic customer acquisition, referral funnels, and targeted community health workshops.
- Served as a media spokesperson on wellness topics, earning features in 4 print publications and a television broadcast for innovative clinical work.
Founder & Operator - NuCentury, Inc. (dba Freehand Art Products) - Logan, UT
- Founded and operated a 2-location product business developing, manufacturing, and distributing freehand art products direct-to-consumer and through retail channels.
- Launched 3 new consumer products from concept to market and established wholesale distribution to scrapbook and craft retail stores.
- Demonstrated products live on QVC, achieving a sell-out initial launch and earning the Product Award of Excellence – Runner Up.
