Thanin Prongthura

Accomplished C-suite executive, serial tech entrepreneur, and FMCG brand architect with 20+ years of leadership driving market share, digital transformation, and omnichannel growth across six countries in Asia Pacific. Uniquely bridges deep category expertise in fast-moving consumer goods—specializing in personal care, skincare, and master brand stewardship for global giants like P&G, Beiersdorf, Unilab, and Kimberly-Clark—with elite tech execution, having built and successfully exited two venture-backed enterprises. Proven track record owning full P&Ls, scaling high-throughput operations, and driving commercial excellence across regional OEM and agency networks.

Independent Deal Maker - M&A, Strategic Partnerships & Transformation Advisory - Thailand / Southeast Asia

(2024-01)

• Advise founders and leadership teams on transformation strategy and growth opportunities.
• Broker strategic agency, technology, and investment partnerships across Southeast Asia.

ASEAN Lead - NIVEA (FMCG) - Publicis One Touch - Regional (ASEAN)

(2025-01)

• Lead regional growth and transformation initiatives across ASEAN markets.
• Drive omnichannel marketing, CRM optimization, and performance-led commercial initiatives.

Senior Management Consultant & Acting Principal - R3 Worldwide - Thailand

(2023-01)

• Advise CMOs and executive leadership teams on transformation and growth strategy.
• Led consulting engagements for Lenovo, AIS, TCP/Red Bull, KFC, and Suntory.

General Manager - Automotive Marketplace / SaaS - MotoRaka - Bangkok, Thailand

(2019-01 - 2021-12)

• Founded and scaled Thailand's second-largest automotive marketplace.
• Built AI-enabled recommendation engines and scalable eCommerce capabilities.
• Successfully positioned company for acquisition by Carro.

GM - Digital CX & Precision Marketing (Asia & Oceania) - Nissan Motor - Regional (APAC)

(2018-01 - 2019-12)

• Led CRM, CX, and precision marketing transformation initiatives across Asia Pacific.
• Participated in strategic communications initiatives during the Ghosn crisis.

COO / Country Head - Mobility Platform - GoBike Asia - Bangkok, Thailand

(2016-01 - 2017-12)

• Built and scaled Thailand operations for a ride-hailing and logistics platform.
• Secured USD $35M in Series A funding.

Regional Head of Digital & E-commerce (APAC) - Beiersdorf - Regional (APAC)

(2016-01 - 2017-12)

• Managed a USD $100M+ regional business portfolio across 13 APAC markets.
• Led digital commerce transformation and influencer ecosystem development.

Managing Director / Regional Client Lead / Strategic Communications Leader - Omnicom | Publicis | WPP | DDB | BBDO | MSL - APAC Regional

(1999-01 - 2015-12)

• Led regional strategic hubs for Danone, Nestlé, PepsiCo, J&J, P&G, Unilever, Chanel, Microsoft, Samsung, Toyota, and Mastercard.
• Founded Violet Communications, one of Southeast Asia's earliest social-media-focused agencies.
• Led crisis management, ESG, public affairs, and stakeholder engagement initiatives.

Bachelor of Science - Marketing - De La Salle University, Philippines